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SubscribeCRAFT: Extracting and Tuning Cultural Instructions from the Wild
Large language models (LLMs) have rapidly evolved as the foundation of various natural language processing (NLP) applications. Despite their wide use cases, their understanding of culturally-related concepts and reasoning remains limited. Meantime, there is a significant need to enhance these models' cultural reasoning capabilities, especially concerning underrepresented regions. This paper introduces a novel pipeline for extracting high-quality, culturally-related instruction tuning datasets from vast unstructured corpora. We utilize a self-instruction generation pipeline to identify cultural concepts and trigger instruction. By integrating with a general-purpose instruction tuning dataset, our model demonstrates enhanced capabilities in recognizing and understanding regional cultural nuances, thereby enhancing its reasoning capabilities. We conduct experiments across three regions: Singapore, the Philippines, and the United States, achieving performance improvement of up to 6%. Our research opens new avenues for extracting cultural instruction tuning sets directly from unstructured data, setting a precedent for future innovations in the field.
Navigating Cultural Chasms: Exploring and Unlocking the Cultural POV of Text-To-Image Models
Text-To-Image (TTI) models, such as DALL-E and StableDiffusion, have demonstrated remarkable prompt-based image generation capabilities. Multilingual encoders may have a substantial impact on the cultural agency of these models, as language is a conduit of culture. In this study, we explore the cultural perception embedded in TTI models by characterizing culture across three hierarchical tiers: cultural dimensions, cultural domains, and cultural concepts. Based on this ontology, we derive prompt templates to unlock the cultural knowledge in TTI models, and propose a comprehensive suite of evaluation techniques, including intrinsic evaluations using the CLIP space, extrinsic evaluations with a Visual-Question-Answer (VQA) model and human assessments, to evaluate the cultural content of TTI-generated images. To bolster our research, we introduce the CulText2I dataset, derived from six diverse TTI models and spanning ten languages. Our experiments provide insights regarding Do, What, Which and How research questions about the nature of cultural encoding in TTI models, paving the way for cross-cultural applications of these models.
CultureCLIP: Empowering CLIP with Cultural Awareness through Synthetic Images and Contextualized Captions
Pretrained vision-language models (VLMs) such as CLIP excel in general multimodal comprehension but often struggle to capture nuanced, context-dependent visual cues. This makes it difficult to distinguish between similar-looking concepts with potentially different cultural meanings. Such deficiencies are mainly due to a limited amount of high-quality cultural data, contextual information, and the lack of negative examples that highlight subtle differences. To mitigate this, we design a data curation pipeline leveraging open-sourced VLMs and text-to-image models to construct CulTwin, a synthetic cultural dataset. This dataset consists of paired concept-caption-image triplets, where concepts visually resemble each other but are culturally different. Then, we fine-tune CLIP on CulTwin to develop CultureCLIP, which aligns cultural concepts with contextually enhanced captions and synthetic images through tailored contrastive learning. Experiments on culture-specific benchmarks show that CultureCLIP outperforms the base CLIP, achieving up to a notable 5.49% improvement in fine-grained concept recognition on certain tasks while preserving CLIP's original generalization ability, validating the effectiveness of our data synthesis and VLM backbone training paradigm in capturing subtle cultural distinctions.
CultureVLM: Characterizing and Improving Cultural Understanding of Vision-Language Models for over 100 Countries
Vision-language models (VLMs) have advanced human-AI interaction but struggle with cultural understanding, often misinterpreting symbols, gestures, and artifacts due to biases in predominantly Western-centric training data. In this paper, we construct CultureVerse, a large-scale multimodal benchmark covering 19, 682 cultural concepts, 188 countries/regions, 15 cultural concepts, and 3 question types, with the aim of characterizing and improving VLMs' multicultural understanding capabilities. Then, we propose CultureVLM, a series of VLMs fine-tuned on our dataset to achieve significant performance improvement in cultural understanding. Our evaluation of 16 models reveals significant disparities, with a stronger performance in Western concepts and weaker results in African and Asian contexts. Fine-tuning on our CultureVerse enhances cultural perception, demonstrating cross-cultural, cross-continent, and cross-dataset generalization without sacrificing performance on models' general VLM benchmarks. We further present insights on cultural generalization and forgetting. We hope that this work could lay the foundation for more equitable and culturally aware multimodal AI systems.
"They are uncultured": Unveiling Covert Harms and Social Threats in LLM Generated Conversations
Large language models (LLMs) have emerged as an integral part of modern societies, powering user-facing applications such as personal assistants and enterprise applications like recruitment tools. Despite their utility, research indicates that LLMs perpetuate systemic biases. Yet, prior works on LLM harms predominantly focus on Western concepts like race and gender, often overlooking cultural concepts from other parts of the world. Additionally, these studies typically investigate "harm" as a singular dimension, ignoring the various and subtle forms in which harms manifest. To address this gap, we introduce the Covert Harms and Social Threats (CHAST), a set of seven metrics grounded in social science literature. We utilize evaluation models aligned with human assessments to examine the presence of covert harms in LLM-generated conversations, particularly in the context of recruitment. Our experiments reveal that seven out of the eight LLMs included in this study generated conversations riddled with CHAST, characterized by malign views expressed in seemingly neutral language unlikely to be detected by existing methods. Notably, these LLMs manifested more extreme views and opinions when dealing with non-Western concepts like caste, compared to Western ones such as race.
Beyond Aesthetics: Cultural Competence in Text-to-Image Models
Text-to-Image (T2I) models are being increasingly adopted in diverse global communities where they create visual representations of their unique cultures. Current T2I benchmarks primarily focus on faithfulness, aesthetics, and realism of generated images, overlooking the critical dimension of cultural competence. In this work, we introduce a framework to evaluate cultural competence of T2I models along two crucial dimensions: cultural awareness and cultural diversity, and present a scalable approach using a combination of structured knowledge bases and large language models to build a large dataset of cultural artifacts to enable this evaluation. In particular, we apply this approach to build CUBE (CUltural BEnchmark for Text-to-Image models), a first-of-its-kind benchmark to evaluate cultural competence of T2I models. CUBE covers cultural artifacts associated with 8 countries across different geo-cultural regions and along 3 concepts: cuisine, landmarks, and art. CUBE consists of 1) CUBE-1K, a set of high-quality prompts that enable the evaluation of cultural awareness, and 2) CUBE-CSpace, a larger dataset of cultural artifacts that serves as grounding to evaluate cultural diversity. We also introduce cultural diversity as a novel T2I evaluation component, leveraging quality-weighted Vendi score. Our evaluations reveal significant gaps in the cultural awareness of existing models across countries and provide valuable insights into the cultural diversity of T2I outputs for under-specified prompts. Our methodology is extendable to other cultural regions and concepts, and can facilitate the development of T2I models that better cater to the global population.
Multi-lingual and Multi-cultural Figurative Language Understanding
Figurative language permeates human communication, but at the same time is relatively understudied in NLP. Datasets have been created in English to accelerate progress towards measuring and improving figurative language processing in language models (LMs). However, the use of figurative language is an expression of our cultural and societal experiences, making it difficult for these phrases to be universally applicable. In this work, we create a figurative language inference dataset, \datasetname, for seven diverse languages associated with a variety of cultures: Hindi, Indonesian, Javanese, Kannada, Sundanese, Swahili and Yoruba. Our dataset reveals that each language relies on cultural and regional concepts for figurative expressions, with the highest overlap between languages originating from the same region. We assess multilingual LMs' abilities to interpret figurative language in zero-shot and few-shot settings. All languages exhibit a significant deficiency compared to English, with variations in performance reflecting the availability of pre-training and fine-tuning data, emphasizing the need for LMs to be exposed to a broader range of linguistic and cultural variation during training.
From Local Concepts to Universals: Evaluating the Multicultural Understanding of Vision-Language Models
Despite recent advancements in vision-language models, their performance remains suboptimal on images from non-western cultures due to underrepresentation in training datasets. Various benchmarks have been proposed to test models' cultural inclusivity, but they have limited coverage of cultures and do not adequately assess cultural diversity across universal as well as culture-specific local concepts. To address these limitations, we introduce the GlobalRG benchmark, comprising two challenging tasks: retrieval across universals and cultural visual grounding. The former task entails retrieving culturally diverse images for universal concepts from 50 countries, while the latter aims at grounding culture-specific concepts within images from 15 countries. Our evaluation across a wide range of models reveals that the performance varies significantly across cultures -- underscoring the necessity for enhancing multicultural understanding in vision-language models.
Exploiting Cultural Biases via Homoglyphs in Text-to-Image Synthesis
Models for text-to-image synthesis, such as DALL-E~2 and Stable Diffusion, have recently drawn a lot of interest from academia and the general public. These models are capable of producing high-quality images that depict a variety of concepts and styles when conditioned on textual descriptions. However, these models adopt cultural characteristics associated with specific Unicode scripts from their vast amount of training data, which may not be immediately apparent. We show that by simply inserting single non-Latin characters in a textual description, common models reflect cultural stereotypes and biases in their generated images. We analyze this behavior both qualitatively and quantitatively, and identify a model's text encoder as the root cause of the phenomenon. Additionally, malicious users or service providers may try to intentionally bias the image generation to create racist stereotypes by replacing Latin characters with similarly-looking characters from non-Latin scripts, so-called homoglyphs. To mitigate such unnoticed script attacks, we propose a novel homoglyph unlearning method to fine-tune a text encoder, making it robust against homoglyph manipulations.
RusCode: Russian Cultural Code Benchmark for Text-to-Image Generation
Text-to-image generation models have gained popularity among users around the world. However, many of these models exhibit a strong bias toward English-speaking cultures, ignoring or misrepresenting the unique characteristics of other language groups, countries, and nationalities. The lack of cultural awareness can reduce the generation quality and lead to undesirable consequences such as unintentional insult, and the spread of prejudice. In contrast to the field of natural language processing, cultural awareness in computer vision has not been explored as extensively. In this paper, we strive to reduce this gap. We propose a RusCode benchmark for evaluating the quality of text-to-image generation containing elements of the Russian cultural code. To do this, we form a list of 19 categories that best represent the features of Russian visual culture. Our final dataset consists of 1250 text prompts in Russian and their translations into English. The prompts cover a wide range of topics, including complex concepts from art, popular culture, folk traditions, famous people's names, natural objects, scientific achievements, etc. We present the results of a human evaluation of the side-by-side comparison of Russian visual concepts representations using popular generative models.
Translating Across Cultures: LLMs for Intralingual Cultural Adaptation
LLMs are increasingly being deployed for multilingual applications and have demonstrated impressive translation capabilities between several low and high resource languages. An aspect of translation that often gets overlooked is that of cultural adaptation, or modifying source culture references to suit the target culture. Cultural adaptation has applications across several creative industries and requires intimate knowledge of source and target cultures during translation. While specialized translation models still outperform LLMs on the machine translation task when viewed from the lens of correctness, they are not sensitive to cultural differences often requiring manual correction. LLMs on the other hand have a rich reservoir of cultural knowledge embedded within its parameters that can be potentially exploited for such applications. In this paper we define the task of cultural adaptation and create an evaluation framework to benchmark different models for this task. We evaluate the performance of modern LLMs for cultural adaptation and analyze their cross cultural knowledge while connecting related concepts across different cultures. We also analyze possible issues with automatic adaptation including cultural biases and stereotypes. We hope that this task will offer more insight into the cultural understanding of LLMs and their creativity in cross-cultural scenarios.
Global MMLU: Understanding and Addressing Cultural and Linguistic Biases in Multilingual Evaluation
Cultural biases in multilingual datasets pose significant challenges for their effectiveness as global benchmarks. These biases stem not only from language but also from the cultural knowledge required to interpret questions, reducing the practical utility of translated datasets like MMLU. Furthermore, translation often introduces artifacts that can distort the meaning or clarity of questions in the target language. A common practice in multilingual evaluation is to rely on machine-translated evaluation sets, but simply translating a dataset is insufficient to address these challenges. In this work, we trace the impact of both of these issues on multilingual evaluations and ensuing model performances. Our large-scale evaluation of state-of-the-art open and proprietary models illustrates that progress on MMLU depends heavily on learning Western-centric concepts, with 28% of all questions requiring culturally sensitive knowledge. Moreover, for questions requiring geographic knowledge, an astounding 84.9% focus on either North American or European regions. Rankings of model evaluations change depending on whether they are evaluated on the full portion or the subset of questions annotated as culturally sensitive, showing the distortion to model rankings when blindly relying on translated MMLU. We release Global-MMLU, an improved MMLU with evaluation coverage across 42 languages -- with improved overall quality by engaging with compensated professional and community annotators to verify translation quality while also rigorously evaluating cultural biases present in the original dataset. This comprehensive Global-MMLU set also includes designated subsets labeled as culturally sensitive and culturally agnostic to allow for more holistic, complete evaluation.
EXplainable Neural-Symbolic Learning (X-NeSyL) methodology to fuse deep learning representations with expert knowledge graphs: the MonuMAI cultural heritage use case
The latest Deep Learning (DL) models for detection and classification have achieved an unprecedented performance over classical machine learning algorithms. However, DL models are black-box methods hard to debug, interpret, and certify. DL alone cannot provide explanations that can be validated by a non technical audience. In contrast, symbolic AI systems that convert concepts into rules or symbols -- such as knowledge graphs -- are easier to explain. However, they present lower generalisation and scaling capabilities. A very important challenge is to fuse DL representations with expert knowledge. One way to address this challenge, as well as the performance-explainability trade-off is by leveraging the best of both streams without obviating domain expert knowledge. We tackle such problem by considering the symbolic knowledge is expressed in form of a domain expert knowledge graph. We present the eXplainable Neural-symbolic learning (X-NeSyL) methodology, designed to learn both symbolic and deep representations, together with an explainability metric to assess the level of alignment of machine and human expert explanations. The ultimate objective is to fuse DL representations with expert domain knowledge during the learning process to serve as a sound basis for explainability. X-NeSyL methodology involves the concrete use of two notions of explanation at inference and training time respectively: 1) EXPLANet: Expert-aligned eXplainable Part-based cLAssifier NETwork Architecture, a compositional CNN that makes use of symbolic representations, and 2) SHAP-Backprop, an explainable AI-informed training procedure that guides the DL process to align with such symbolic representations in form of knowledge graphs. We showcase X-NeSyL methodology using MonuMAI dataset for monument facade image classification, and demonstrate that our approach improves explainability and performance.
AART: AI-Assisted Red-Teaming with Diverse Data Generation for New LLM-powered Applications
Adversarial testing of large language models (LLMs) is crucial for their safe and responsible deployment. We introduce a novel approach for automated generation of adversarial evaluation datasets to test the safety of LLM generations on new downstream applications. We call it AI-assisted Red-Teaming (AART) - an automated alternative to current manual red-teaming efforts. AART offers a data generation and augmentation pipeline of reusable and customizable recipes that reduce human effort significantly and enable integration of adversarial testing earlier in new product development. AART generates evaluation datasets with high diversity of content characteristics critical for effective adversarial testing (e.g. sensitive and harmful concepts, specific to a wide range of cultural and geographic regions and application scenarios). The data generation is steered by AI-assisted recipes to define, scope and prioritize diversity within the application context. This feeds into a structured LLM-generation process that scales up evaluation priorities. Compared to some state-of-the-art tools, AART shows promising results in terms of concept coverage and data quality.
CaLMQA: Exploring culturally specific long-form question answering across 23 languages
Despite rising global usage of large language models (LLMs), their ability to generate long-form answers to culturally specific questions remains unexplored in many languages. To fill this gap, we perform the first study of textual multilingual long-form QA by creating CaLMQA, a dataset of 51.7K culturally specific questions across 23 different languages. We define culturally specific questions as those that refer to concepts unique to one or a few cultures, or have different answers depending on the cultural or regional context. We obtain these questions by crawling naturally-occurring questions from community web forums in high-resource languages, and by hiring native speakers to write questions in under-resourced, rarely-studied languages such as Fijian and Kirundi. Our data collection methodologies are translation-free, enabling the collection of culturally unique questions like "Kuber iki umwami wa mbere w'uburundi yitwa Ntare?" (Kirundi; English translation: "Why was the first king of Burundi called Ntare (Lion)?"). We evaluate factuality, relevance and surface-level quality of LLM-generated long-form answers, finding that (1) for many languages, even the best models make critical surface-level errors (e.g., answering in the wrong language, repetition), especially for low-resource languages; and (2) answers to culturally specific questions contain more factual errors than answers to culturally agnostic questions -- questions that have consistent meaning and answer across many cultures. We release CaLMQA to facilitate future research in cultural and multilingual long-form QA.
Scaling Pre-training to One Hundred Billion Data for Vision Language Models
We provide an empirical investigation of the potential of pre-training vision-language models on an unprecedented scale: 100 billion examples. We find that model performance tends to saturate at this scale on many common Western-centric classification and retrieval benchmarks, such as COCO Captions. Nevertheless, tasks of cultural diversity achieve more substantial gains from the 100-billion scale web data, thanks to its coverage of long-tail concepts. Furthermore, we analyze the model's multilinguality and show gains in low-resource languages as well. In addition, we observe that reducing the size of the pretraining dataset via quality filters like using CLIP, typically used to enhance performance, may inadvertently reduce the cultural diversity represented even in large-scale datasets. Our results highlight that while traditional benchmarks may not benefit significantly from scaling noisy, raw web data to 100 billion examples, this data scale is vital for building truly inclusive multimodal systems.
MuChoMusic: Evaluating Music Understanding in Multimodal Audio-Language Models
Multimodal models that jointly process audio and language hold great promise in audio understanding and are increasingly being adopted in the music domain. By allowing users to query via text and obtain information about a given audio input, these models have the potential to enable a variety of music understanding tasks via language-based interfaces. However, their evaluation poses considerable challenges, and it remains unclear how to effectively assess their ability to correctly interpret music-related inputs with current methods. Motivated by this, we introduce MuChoMusic, a benchmark for evaluating music understanding in multimodal language models focused on audio. MuChoMusic comprises 1,187 multiple-choice questions, all validated by human annotators, on 644 music tracks sourced from two publicly available music datasets, and covering a wide variety of genres. Questions in the benchmark are crafted to assess knowledge and reasoning abilities across several dimensions that cover fundamental musical concepts and their relation to cultural and functional contexts. Through the holistic analysis afforded by the benchmark, we evaluate five open-source models and identify several pitfalls, including an over-reliance on the language modality, pointing to a need for better multimodal integration. Data and code are open-sourced.
AltDiffusion: A Multilingual Text-to-Image Diffusion Model
Large Text-to-Image(T2I) diffusion models have shown a remarkable capability to produce photorealistic and diverse images based on text inputs. However, existing works only support limited language input, e.g., English, Chinese, and Japanese, leaving users beyond these languages underserved and blocking the global expansion of T2I models. Therefore, this paper presents AltDiffusion, a novel multilingual T2I diffusion model that supports eighteen different languages. Specifically, we first train a multilingual text encoder based on the knowledge distillation. Then we plug it into a pretrained English-only diffusion model and train the model with a two-stage schema to enhance the multilingual capability, including concept alignment and quality improvement stage on a large-scale multilingual dataset. Furthermore, we introduce a new benchmark, which includes Multilingual-General-18(MG-18) and Multilingual-Cultural-18(MC-18) datasets, to evaluate the capabilities of T2I diffusion models for generating high-quality images and capturing culture-specific concepts in different languages. Experimental results on both MG-18 and MC-18 demonstrate that AltDiffusion outperforms current state-of-the-art T2I models, e.g., Stable Diffusion in multilingual understanding, especially with respect to culture-specific concepts, while still having comparable capability for generating high-quality images.
Vision Language Models are Confused Tourists
Although the cultural dimension has been one of the key aspects in evaluating Vision-Language Models (VLMs), their ability to remain stable across diverse cultural inputs remains largely untested, despite being crucial to support diversity and multicultural societies. Existing evaluations often rely on benchmarks featuring only a singular cultural concept per image, overlooking scenarios where multiple, potentially unrelated cultural cues coexist. To address this gap, we introduce ConfusedTourist, a novel cultural adversarial robustness suite designed to assess VLMs' stability against perturbed geographical cues. Our experiments reveal a critical vulnerability, where accuracy drops heavily under simple image-stacking perturbations and even worsens with its image-generation-based variant. Interpretability analyses further show that these failures stem from systematic attention shifts toward distracting cues, diverting the model from its intended focus. These findings highlight a critical challenge: visual cultural concept mixing can substantially impair even state-of-the-art VLMs, underscoring the urgent need for more culturally robust multimodal understanding.
