Woolworths attempt to cash in on an alcoholic export from the long-running TV show The Simpsons has come to an end after an advertising standards body ruled the campaign was marketing alcohol to children and young adults.

The grocery giant will soon no longer sell Duff Beer through its outlets Dan Murphys and BWS, after copping a complaint by the Alcohol Beverages Advertising Code, the standards scheme for liquor marketing.

"Can't get enough of that wonderful Duff": Beer made after Homer Simpson's favorite brew will be taken off liquor shops' shelves after complaints from the Alcohol Beverages Advertising Code.

Woolworths had been selling the brew, which had existed on our television screens in the fictional world of The Simpsons long before it entered the real world, since late May.

The ABAC upheld a complaint made by the Alcohol Policy Coalition, a collaboration of health agencies, which had been lodged in June.