Archbishop Desmond Tutu, well-known South African civil rights activist and winner of the 1994 Nobel Peace Prize, says the "destruction of the earth's environment is the human's rights challenge of our time."

In a powerful new video, Archbishop Tutu is calling for activists around the world to employ the tactics that brought an end to apartheid:



We can boycott events, sports teams and media programming sponsored by fossil fuel companies; demand that their advertisements carry health warnings; organise car-free days and other platforms to build broader societal awareness; and ask our religious communities to speak out on the issue from their various pulpits. We can encourage energy companies to spend more of their resources on the development of sustainable energy products, and we can reward those companies that demonstrably do so by using their products to the exclusion of others. Just as we argued in the 1980s that those who conducted business with apartheid South Africa were aiding and abetting an immoral system, we can say that nobody should profit from the rising temperatures, seas and human suffering caused by the burning of fossil fuels.

Watch the video below the fold.