HSBC Canada Sevens releases Sevens IPA with local brewery

HSBC Canada Sevens Vancouver announces unique partnership with Postmark Brewing and introduce locally inspired limited edition craft beer called Sevens IPA

VANCOUVER, BC (February 23, 2016) – The Canada Sevens organizing committee for the HSBC World Rugby Sevens Series welcomed Postmark Brewing today as a licensee and official beer partner. The award-winning Vancouver brand joins Canada Sevens in a unique collaboration that will include the limited-edition Sevens IPA. The beer will be available in BC throughout the months of March and April, to coincide with the men’s tournament in Vancouver March 12-13 at BC Place Stadium, and exclusively at the women’s tournament in Langford April 16-17, at Westhills Stadium.

The announcement comes just days after the Canada Sevens Organizing Committee confirmed that tournament tickets are 95% sold, and a full sell-out is anticipated in the coming days. Numbers to date also point to the HSBC Canada Seven’s Men’s tournament setting records next month as the largest ever rugby crowd in Canadian history.

“We are thrilled at the opportunity to collaborate with such an innovative local company that shares our passion and our vision for bringing world-class experiences to this local market” said Bill Cooper, CEO of the Canada Sevens Organizing Committee. “Thanks to Postmark Brewing, the HSBC Canada Sevens Series in Vancouver will have the unique honour of being the only stop throughout the 10 city global tournament tour to offer and serve their own beer to fans.

The Sevens IPA will be available at both BC Place in Vancouver and exclusively at Westhills Stadium in Langford. Sevens IPA will also be available on draft in more than 30 select bars and pubs throughout the Lower Mainland and Victoria, including Library Square and The Prop House, where official Sevens events are set to be held. In Victoria, the beer will be sold exclusively at the tournament itself.

“We are in the business of creating beers that are inspired by the active West Coast lifestyle and we thought who else better to work with than the world’s most colourful and energetic sporting events? The city will be painted red throughout the tournament and we are so excited to be a part of that – red cans and all.” said Co-Founder & Partner: Steve Thorp.

The Sevens IPA will hit liquor store shelves starting the first week of March and will be available through to the end of April. The Sevens IPA will be available in both 650 ml bombers bottles and cans available in a 355ml size. The bomber bottles will be decorated with a photograph of Vancouver’s most famous city vista from the top of the adjacent Cypress Mountain.

As the HSBC Men’s Canada Sevens tournament draws near, fans and ticket holders are encouraged to visit CanadaSevens.com for the most up to date information on the competition schedule, as well as important details to enhance their weekend experience. The HSBC Canada Sevens organizing committee has also released the official tournament schedule and key event information for fans to facilitate weekend planning now available on the event website Canadasevens.com. At this time, the competition schedule confirms the timing of when matches will be played throughout the two-day tournament. Further details, including which teams will be playing within the allocated time slots will be added on March 6th, following the Pool draws after the HSBC USA Sevens in Las Vegas.

About Postmark Brewing:

Postmark Brewing is a Vancouver, BC-based craft brewery that creates beers inspired by the active West Coast lifestyle. Postmark brews great-tasting session beers that are designed to complement all the passions of life, such as music, photography, travel, outdoor sports and design. Each carefully crafted beer also stands as a tribute to those who take risks and make great things happen.

www.postmarkbrewing.com

About Canada Sevens:

HSBC Canada Sevens Vancouver is a two-day indoor rugby sevens tournament, March 12–13, 2016, hosted at the world-class BC Place Stadium, host venue to Canada’s most prestigious events, and will feature 16 of the world’s top men’s sevens teams. The HSBC Canada Sevens Vancouver will be the sixth stop in a ten-stop world tour as part of the HSBC World Rugby Sevens Series. Sevens rugby, a fast-paced and shorter version of traditional rugby with only seven players per side, has built a huge international audience through the success of the HSBC World Rugby Sevens Series, which attracts large audiences in markets around the world.

For more information, please contact: info@canadasevens.com