The campaign captures the rising reputation of the USL in the North American soccer landscape, which saw the league's attendance grow by 33 percent in the 2016 season, and the USL receive Division II status by the U.S. Soccer Federation this offseason. The USL has added three new clubs for the 2017 season, with Ottawa Fury FC, Reno 1868 FC and the Tampa Bay Rowdies all set to bring excitement to fans in their respective markets throughout the upcoming year.

The USL's soccer-specific stadium initiative will also see the addition of new venues this season, led by Rio Grande Valley FC, with H-E-B Park set to debut next Wednesday night, and Phoenix Rising FC, which will welcome fans to the Phoenix Rising Soccer Complex next Saturday for its home opener. Orange County SC will also debut at Orange County Great Park this year, while the Charlotte Independence will make the newly-opened Sportsplex at Matthews their home during the 2017 season.

The introduction of USL Productions, the league's $10 million investment in state-of-the-art broadcast production, broadcast and distribution facilities with VISTA Worldlink in south Florida, will also bring fans closer to the action than ever before. All 2017 USL matches will also be available for viewing via the USL Match Center, supported by up-to-the-minute match statistics provided by industry leader Opta.

As the league rises in prominence, the USL is eager for fans to raise their voices, and their banners, as the biggest season in USL history prepares to kick off.

"The passion that fans across the country have shown for their clubs in the build-up to the new season has been remarkable," said USL EVP and Chief Revenue Officer Tom Veit. "Their support, and the commitment of the league's outstanding ownership, has brought us to this point, and we are looking forward to raising our game to deliver the most memorable season in USL history in 2017."

The "Raise Your Game" campaign will be supported by the USL's national broadcast partners, as well as regional broadcasters across the country. Additionally, the campaign will be carried across the USL's digital channels, including USLSoccer.com and USL Social Media.