It's well-known that Fight Club is packed with tiny Easter eggs, like Tyler Durden appearing as subliminal flashes on the screen before the narrator meets him, or the film literally flashing you with a penis right before the end credits.

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Either way, the message is dicks.

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But there's something odd hidden in this movie that kind of undercuts its message about the dehumanizing effect of corporate branding -- namely, more corporate branding. Let's take another look at that photo without Brad Pitt to see if you can spot what they're subtly advertising:

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Is it soul-crushing routine?

Yeah, somebody in that office must have just made a Starbucks run, because everybody is drinking coffee. And it's not just in that one scene:

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Can't blackmail your boss without a little pick-me-up.

Or in those two scenes:

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"Decaf, please. Caffeine messes with my schizophrenia."

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Or in those three -- according to director David Fincher, coffee is in all of them. Every scene has a cup of joe hiding somewhere, and it's usually Starbucks. Notice the cup hanging out in the debris of the narrator's destroyed apartment:

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Because apparently this movie wasn't enough like "Where's Waldo?" yet.

Or the one chilling behind Marla as she attends one of the narrator's support groups:

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Coffee, cigarettes -- the lady on the right is either injecting meth or drinking Coca-Cola.

And if you can take your eyes off of Robert Paulson's ample bosom for a second, you'll notice one in the background as the narrator hugs Bob:

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This is like one of those "Man Test" memes.

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As far as we know, not all the coffee cups have been found, but Fincher says they're definitely there. In a 1999 interview for Empire magazine, he explained that the reason why Starbucks is everywhere is to make fun of the fact that Starbucks is, well, everywhere (especially in New York). It's still kind of weird that, in a movie about rejecting the empty corporate branding that pervades our lives, an actual brand has more screen time than Meat Loaf's boobs.

Also, the company was totally in on the joke: Fincher had Starbucks' permission to use their name for every scene ... except one. Even though they were cool with a movie about crazy, half-naked terrorists making fun of their corporate omnipresence, they drew the line when Fincher wanted to destroy a Starbucks outlet with a giant ball.

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"The smallest size is 'tall'?! This is what I think of your nomenclature!"

Please join Aaron Short on Twitter. He's lonely. He also has a film blog where he talks extensively about Nick Cage ... it's not weird!

Did you know that, down to the minute, every successful movie you've seen is exactly the same? In our latest podcast, David Wong joins Jack O'Brien to discuss this bizarre formula that you never knew existed and how it's been affecting your life. You can download it here and subscribe to it on iTunes here.

Related Reading: Did you know Beauty and the Beast spoiled Gaston's gruesome death? And, for your reference, the mysteries of the Da Vinci Code's cover are more interesting than the ones INSIDE the book. After all those movies, why not wind down with some video game Easter Eggs?