Network Ten has quietly announced the final date for The Shire, with the adventures of Mitch, Beckaa, Vernesa and Sophie to depart our airwaves on Monday, September 10.

The headline-making "dramality" series, set in Sydney's Sutherland Shire, has been shifted around the television schedule continually, even before it went to air, when it was delayed pending a re-edit before it was suddenly slotted into the schedule at short notice.

The Shire boys.

Since then, The Shire has moved from a debut at 8pm on Monday to a Wednesday slot and finally, and quietly, to a 9.45pm Monday slot in the fall-out from the axing of Everybody Dance Now.

Having opened to an audience of 941,000 in the metro capitals, it has played to an ever-dwindling audience and was watched by a mere 204,000 last Monday, ranking 55th for the evening.