Not long after he arrived, he began dating a Chinese woman named Li Zhiyin, a finance major in college who later became his wife. On one of their early dates, he picked up an English-language listings magazine and saw an ad seeking a foreign actor for a Chinese movie. Kos-Read had never lost his love for performing, and he thought it could be fun to act in China. He auditioned and got the part, which was supposed to pay the equivalent of about $400 for three months of work. In the movie, called “Mei Shi Zhao Shi” (“Looking for Trouble”), Kos-Read plays an American documentary filmmaker following around a group of disillusioned bohemians. He says it took the producers two years to pay him. But two weeks after the movie wrapped, he landed three months of work on a Chinese soap opera.

There were only a handful of foreign actors working in China at the time, and Kos-Read quickly realized he offered filmmakers there a rare combination of traits. He spoke good Mandarin, was a decent actor and had a look that many Chinese consider typically “American”: six feet tall, square jaw, blue eyes. He was able to make a living in the industry, but his early roles weren’t great. At that stage of his career, most filmmakers still had limited exposure to foreigners and foreign cultures, and his early parts tended to reflect Chinese stereotypes of Westerners. He rarely played bad guys, because there are very few American villains in Chinese movies (those roles tend to go to the woeful cohort of Japanese actors working in China). Instead, Kos-Read was often typecast as a “dumb guy,” he says. Most frequently, he was an arrogant foreign businessman who falls for a local beauty, only to be spurned as she inevitably makes the virtuous choice to stay with her Chinese suitor. Sometimes he played the foreign friend whose presence onscreen is intended to make the main character seem more worldly; Kos-Read dubbed another stock character “the fool,” an arrogant Westerner whose disdain for China is, by the end of the movie, transformed into admiration.

When he was studying Mandarin at N.Y.U., Kos-Read adopted a Chinese moniker, as many language students do. He took his, Cao Cao, from a historical general who is also a central character in one of the country’s most revered classical novels, “Romance of the Three Kingdoms.” Like a Chinese King Arthur or Davy Crockett, the original Cao Cao exists in fact and fiction and in between. Kos-Read chose the name because it was easy to remember and because he liked that Cao Cao was a wise, self-reliant man. Years later, the decision would prove wise indeed. To his Chinese audience, it showed that the American, despite his loutish onscreen personae, took an interest in their history and culture.

Kos-Read acted in film and television for almost a decade before he truly found fame. Before the 2008 Beijing Olympic Games, he landed his own segment on a Chinese news program called “Sunday.” Dubbed “Cao Cao Lai Le” (“Here Comes Cao Cao”), the weekly reality bit was designed to help increase the show’s ratings and give it a more international flavor by allowing Chinese viewers to experience their country anew through a foreigner’s eyes. The segment eventually devolved into Kos-Read more or less being goofy in front of the camera and enlisting Chinese people to cut loose with him. In one episode, for example, he trains to be a Hooters girl. (In China, the chain is known as “American Owl Restaurant.”) The show was enormously popular, and soon Kos-Read was being recognized on the street. “One of the reasons I liked ‘Cao Cao Lai Le’ — it was me,” he says. “Instead of playing stupid stereotypes on TV and in movies, I could go out and be me. It’s my personal prejudice that I’m more interesting than the characters I play.”

In 2009, Kos-Read began writing a column called “Token White Guy” for an expat publication, Talk Magazine, in which he chronicled his on- and off-screen adventures. He wrote about the time an acquaintance enlisted him to act in an ad campaign, Kos-Read’s first. His friend told him the product was “some sort of medicine.” Then, Kos-Read showed up on set and read his line, which was written in English: “Do you want to be thicker, longer and harder? Then be like Cao Cao and use Strong Balls Hormone.” (He dropped the ad.) He wrote about the time he was cast to play an English Jew who falls in love with a prostitute and, riddled with guilt, drops to his knees and prays for forgiveness — from Jesus. And the time a Chinese magazine wrote a multi­page, entirely fictitious profile of him, and then emailed him a copy.

“Cao Cao Lai Le” ran for about three years before the struggling “Sunday” dropped it (“Sunday” soon went off the air as well), but it led to better roles in film and TV and a long line of travel-show hosting gigs, which took him to virtually every region of China — from the deserts of the west to the grasslands of the north to the hilly metropolis of Chongqing.