On a weekend day that should have been busy at The Fur Source, a large fur retailer in NYC, at least a dozen shoppers quickly changed their mind after entering the store, telling protesters that their presence awakened them. “That lady gave me one of these [flyers] and, after reading it, I just couldn’t do it to the animals,” said one shopper who exited the store within two minutes of entering.

Several other shoppers who changed their minds upon entering the store gave activists a thumbs up on their way out.

Store employees, some of whom displayed placards on nearby street corners to lure in customers, were visibly distraught that the shoppers who they convinced to visit the store felt compelled to leave because of the ant-fur handout they received.

During the two hours that protesters lined the street in front of the Fur Source, not one shopper exited the store with a package or shopping bag.

The protest, organized by Caring Activists Against Fur (CAAF), was one of many staged each year at the Fur Source during the fall and winter months.