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Life After Death

Joshua Topolsky gives himself a big pat on the back. He lets us know that “Media may be really fucking broken, but we’ve figured out ways to start fixing it.”

Ryan’s take: Sure, Josh.

To be fair, he does make a handful of good points and it’s absolutely worth the click. I just wish the writer wasn’t so busy blowing himself. He also leaves out the most important part of this whole thing… numbers! Stats, evidence, proof that this isn’t just pixie dust! It’s all fine and well to tell me about the engagement rates of your unique ad format (spoiler: higher than IAB standard sizes) but are you making enough to cover your costs? Are you getting repeat business? Will you still be around whenever VC money runs dry? That’s what really matters.