When asked for specifics on the heightened MSNBC presence, Gregory said, "What I'm going to try to do is appear where I'll be anchoring an hour once a week at this stage, because I want to be a presence on all of our platforms. And our cable operation MSNBC is terrific....We haven't worked out the details, but the thinking is we'll try to do it Wednesdays at 11 a.m."

"One of the things we know about younger viewers is that they're not necessarily viewers, okay?" Gregory tells Zurawik. "So, I'm not saying to people my age you must come to me. I'm saying I'm going to come to you. I'm going to find you where you are and I'm going to tell you about the things that we're doing on the program."