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[7][8] The company has grown into a global media and technology company providing coverage on a variety of topics including politics, [9] In late 2011, Politico was hired as Editor-in-Chief to expand the site into serious journalism, [10] Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at Eyebeam , Johnson's New York City-based art and technology non-profit, where he experimented with other viral media.The company has grown into a global media and technology company providing coverage on a variety of topics including politics, DIY , animals and business.In late 2011, Ben Smith ofwas hired as Editor-in-Chief to expand the site into serious journalism, long-form journalism , and reportage.

History [ edit ]

Funding [ edit ]

[11] The site was reportedly valued at around $850 million by Andreessen Horowitz.[11] BuzzFeed generates its advertising revenue through [12] Buzzfeed also uses its familiarity with social media to target conventional advertising through other channels, like Facebook.[13] In August 2014, BuzzFeed raised $50 million from the venture capital firm Andreessen Horowitz , more than doubling previous rounds of funding.The site was reportedly valued at around $850 million by Andreessen Horowitz.BuzzFeed generates its advertising revenue through native advertising that matches its own editorial content, and does not rely on banner ads.Buzzfeed also uses its familiarity with social media to target conventional advertising through other channels, like Facebook.

[14] Along with plans to hire more journalists to build a more prominent "investigative" unit, BuzzFeed is hiring journalists around the world and plans to open outposts in India, Germany, Mexico and Japan.[15] In August 2015, NBCUniversal made a $200 million equity investment in Buzzfeed.Along with plans to hire more journalists to build a more prominent "investigative" unit, BuzzFeed is hiring journalists around the world and plans to open outposts in India, Germany, Mexico and Japan.

[16] In December 2014, growth equity firm General Atlantic acquired $50M in secondary stock of the company.

[17] In October 2016, BuzzFeed raised $200 million from Comcast ’s TV and movie arm NBCUniversal , at a valuation of roughly $1.7 billion.

Acquisitions [ edit ]

[18] BuzzFeed's first acquisition was in 2012 when the company purchased Kingfish Labs, a startup founded by Rob Fishman , initially focused on optimizing Facebook ads.

[19] On October 28, 2014, BuzzFeed announced its next acquisition, taking hold of Torando Labs. The Torando team was to become BuzzFeed's first data engineering team.

Content [ edit ]

The New York Times, "it added more traditional content, building a track record for delivering breaking news and deeply reported articles" in the years up to 2014.[20] In that year, BuzzFeed deleted over 4000 early posts, "apparently because, as time passed, they looked stupider and stupider", as observed by The New Yorker.[21] BuzzFeed produces daily content, in which the work of staff reporters, contributors, syndicated cartoon artists, and its community are featured. Popular formats on the website include lists, videos, and quizzes. While BuzzFeed was initially focused exclusively on such viral content, according to, "it added more traditional content, building a track record for delivering breaking news and deeply reported articles" in the years up to 2014.In that year, BuzzFeed deleted over 4000 early posts, "apparently because, as time passed, they looked stupider and stupider", as observed by

The Huffington Post entered the position.[22][23][24][25][26] BuzzFeed consistently ranked at the top of NewsWhip 's "Facebook Publisher Rankings" from December 2013 to April 2014, untilentered the position.

Traingate [ edit ]

Private Eye revealed that a Guardian story from 16 August on "Guardian did not mention in its reporting.[27] Paul Chadwich, the global readers' editor for the Guardian, later stated that the story was published too quickly, with aspects of the story not being corroborated by third-party sources prior to reporting. The story proved to be an embarrassment for Corbyn and the Guardian.[28] In September 2016,revealed that astory from 16 August on " Traingate " was written by a former SWP member who joined the Labour Party once Jeremy Corbyn became Labour leader . The journalist also had a conflict of interest with the individual who filmed Corbyn on the floor of an allegedly overcrowded train, something thedid not mention in its reporting.Paul Chadwich, the global readers' editor for the, later stated that the story was published too quickly, with aspects of the story not being corroborated by third-party sources prior to reporting. The story proved to be an embarrassment for Corbyn and the

[29] The story was originally submitted to BuzzFeed News, who rejected the article its author had "attached a load of conditions around the words and he wanted it written his way", according to BuzzFeed UK editor-in-chief Janine Gibson.

The most interesting thing to me, is that it traveled. It went from New York media circle-jerk Twitter to international. And you could see it in my Twitter notifications because people started having conversations in, like, Spanish and Portuguese and then Japanese and Chinese and Thai and Arabic. It was amazing to watch this move from a local thing to, like, a massive international phenomenon.[30] Cates Holderness

Video [ edit ]

[33] produces original content, and its production studio and team is based in Los Angeles. Since hiring [20] As of December 13, 2015, BuzzFeed Video's [34] It was recently announced that YouTube has signed on for two feature length series to be created by BuzzFeed Motion Pictures, titled Broke and Squad Wars.[35] BuzzFeed Video, BuzzFeed Motion Picture's flagship channel,produces original content, and its production studio and team is based in Los Angeles. Since hiring Ze Frank in 2012, BuzzFeed Video has produced several video series including "The Creep Series", "The Try Guys", and "Fun Facts." In August 2014, the company announced a new division, BuzzFeed Motion Pictures, which may produce feature-length films.As of December 13, 2015, BuzzFeed Video's YouTube had garnered over 6.3 billion views and more than 9.3 million subscribers.It was recently announced that YouTube has signed on for two feature length series to be created by BuzzFeed Motion Pictures, titledand

Watermelon stunt [ edit ]

[36] On April 8, 2016, BuzzFeed created a live stream on Facebook , during which two staffers wrapped rubber bands around a watermelon until the pressure of the rubber bands caused it to explode . The stunt was notable for drawing a very large online audience.

Community [ edit ]

[37] prompting BuzzFeed to create many of the suggestions.[38][39][40][41] BuzzFeed listed McSweeney's as a "Community Contributor."[38] The post subsequently received more than 350,000 page views,[39] prompted BuzzFeed to ask for user submissions[38][42] and received media attention.[39][40][42][43][44][45][46][47][48][49] Subsequently, the website launched the "Community" section in May 2013 to enable users to submit content. Users are initially limited to publishing only one post per day, but can increase their submission capacity by raising their "Cat Power",[50] described on the BuzzFeed website as "an official measure of your rank in BuzzFeed's Community." A user's Cat Power increases as they achieve greater prominence on the site.[51] On July 17, 2012, humor website McSweeney's Internet Tendency published a satirical piece entitled "Suggested BuzzFeed Articles",prompting BuzzFeed to create many of the suggestions.BuzzFeed listed McSweeney's as a "Community Contributor."The post subsequently received more than 350,000 page views,prompted BuzzFeed to ask for user submissionsand received media attention.Subsequently, the website launched the "Community" section in May 2013 to enable users to submit content. Users are initially limited to publishing only one post per day, but can increase their submission capacity by raising their "Cat Power",described on the BuzzFeed website as "an official measure of your rank in BuzzFeed's Community." A user's Cat Power increases as they achieve greater prominence on the site.

Technology and social media [ edit ]

[13] The site continues to test and track their custom content with an in-house team of data scientists and external-facing “social dashboard.” Using an algorithm dubbed "Viral Rank" created by [52] Staff writers are ranked by views on an internal leaderboard. In 2014, BuzzFeed received 75% of its views from links on social media outlets such as [12][20] BuzzFeed receives the majority of its traffic by creating content that is shared on social media websites. BuzzFeed works by judging their content on how viral it will become. Operating in a “continuous feedback loop” where all of its articles and videos are used as input for its sophisticated data operation.The site continues to test and track their custom content with an in-house team of data scientists and external-facing “social dashboard.” Using an algorithm dubbed "Viral Rank" created by Jonah Peretti and Duncan Watts , the company uses this formula to let editors, users, and advertisers try lots of different ideas which maximizes distribution.Staff writers are ranked by views on an internal leaderboard. In 2014, BuzzFeed received 75% of its views from links on social media outlets such as Pinterest Twitter , and Facebook

Tasty [ edit ]

Tasty", is tailor made for [53] At the end of every video, a male voice can be heard saying the catchphrase, "Oh yes!". The channel included three spinoff segments such as "Tasty Junior"--features meals the whole family can make, "Tasty Happy Hour"--featuring alcoholic beverages, and "Tasty Story"--featuring a celebrity making their own recipes and telling their stories about them. As of November 23, 2016, "Tasty" has released their own customizable cookbook.[54] BuzzFeed's video series on comfort food , "", is tailor made for Facebook , where it had over thirty million followers as of January 2016. The channel has substantially more views than BuzzFeed's dedicated food site.At the end of every video, a male voice can be heard saying the catchphrase, "Oh yes!". The channel included three spinoff segments such as "Tasty Junior"--features meals the whole family can make, "Tasty Happy Hour"--featuring alcoholic beverages, and "Tasty Story"--featuring a celebrity making their own recipes and telling their stories about them. As of November 23, 2016, "Tasty" has released their own customizable cookbook.

The company also operates the following international versions of "Tasty", each in their own respective languages:

Spinoffs [ edit ]

BuzzFeed also operates two more video series on Facebook.

Nifty - This contains unique do it yourself (DIY) projects.

- This contains unique do it yourself (DIY) projects. Goodful - An indirect spinoff of "Tasty", this features content (recipes, exercising tips) that focuses on healthy lifestyles.

Criticism and controversies [ edit ]

Benny Johnson was fired from BuzzFeed in July 2014 for plagiarism.

[55] On March 8, 2013, The Atlantic Wire also published an article concerning BuzzFeed and plagiarism.[56] BuzzFeed has been accused of plagiarizing original content from competitors throughout the online and offline press. On June 28, 2012, Gawker 's Adrian Chen posted a story titled "BuzzFeed and the Plagiarism Problem". In the article, Chen observed that one of BuzzFeed's most popular writers – Matt Stopera – had frequently copied and pasted "chunks of text into lists without attribution."On March 8, 2013,also published an article concerning BuzzFeed and plagiarism.

[57] and another for nine celebrity photographs from a single photography company.[58] BuzzFeed has been the subject of multiple copyright infringement lawsuits for both using content it had no rights to and encouraging its proliferation without attributing its sources: one for an individual photographer's photograph,and another for nine celebrity photographs from a single photography company.

[59] Two anonymous Twitter users chronicled Johnson attributing work that was not his own, but "directly lift[ed] from other reporters, [60] BuzzFeed editor Ben Smith initially defended Johnson, calling him a "deeply original writer".[61] Days later, Smith acknowledged that Johnson had plagiarized others' work 40 times, announced that Johnson had been fired, and apologized to BuzzFeed readers. "Plagiarism, much less copying unchecked facts from Wikipedia or other sources, is an act of disrespect to the reader," Smith said. "We are deeply embarrassed and sorry to have misled you."[61] In total, 41 instances of plagiarism were found and corrected.[62] Johnson, who had previously worked for the National Review as their social media editor.[63] In July 2014, BuzzFeed writer Benny Johnson was accused of multiple instances of plagiarism.Two anonymous Twitter users chronicled Johnson attributing work that was not his own, but "directly lift[ed] from other reporters, Wikipedia , and Yahoo! Answers ," all without credit.BuzzFeed editor Ben Smith initially defended Johnson, calling him a "deeply original writer".Days later, Smith acknowledged that Johnson had plagiarized others' work 40 times, announced that Johnson had been fired, and apologized to BuzzFeed readers. "Plagiarism, much less copying unchecked facts from Wikipedia or other sources, is an act of disrespect to the reader," Smith said. "We are deeply embarrassed and sorry to have misled you."In total, 41 instances of plagiarism were found and corrected.Johnson, who had previously worked for the Mitt Romney 2008 Presidential campaign, was subsequently hired by the conservative magazineas their social media editor.

[64][65][66] In October 2014, it was noted by the Pew Research Center that in the United States , BuzzFeed was viewed as an unreliable source by the majority of people, regardless of political affiliation.

[67] One of the posts criticized [68] Both companies advertise with BuzzFeed. Ben Smith apologized in a memo to staff for his actions. "I blew it," Smith wrote. "Twice in the past couple of months, I've asked editors — over their better judgment and without any respect to our standards or process — to delete recently published posts from the site. Both involved the same thing: my overreaction to questions we've been wrestling with about the place of personal opinion pieces on our site. I reacted impulsively when I saw the posts and I was wrong to do that. We've reinstated both with a brief note."[69] Days later, one of the authors of the deleted posts, [70] An internal review by the company found three additional posts deleted for being critical of products or advertisements (by [71] In April 2015, BuzzFeed drew scrutiny after Gawker observed the publication had deleted two posts that criticized advertisers.One of the posts criticized Dove soap (manufactured by Unilever ), while another criticized Hasbro Both companies advertise with BuzzFeed. Ben Smith apologized in a memo to staff for his actions. "I blew it," Smith wrote. "Twice in the past couple of months, I've asked editors — over their better judgment and without any respect to our standards or process — to delete recently published posts from the site. Both involved the same thing: my overreaction to questions we've been wrestling with about the place of personal opinion pieces on our site. I reacted impulsively when I saw the posts and I was wrong to do that. We've reinstated both with a brief note."Days later, one of the authors of the deleted posts, Arabelle Sicardi , resigned.An internal review by the company found three additional posts deleted for being critical of products or advertisements (by Microsoft Pepsi , and Unilever).

The Christian Post wrote that a video by BuzzFeed titled I'm Christian But I'm Not... was getting criticism from conservative Christians for not specifically mentioning Christ or certain Biblical values.[72] In September 2015,wrote that a video by BuzzFeed titledwas getting criticism from conservative Christians for not specifically mentioning Christ or certain Biblical values.

[73][74] Although the ASA agreed with BuzzFeed's defence that links to the piece from its homepage and search results clearly labelled the article as "sponsored content", this failed to take into account that many people may link to the story directly, ruling that the labelling "was not sufficient to make clear that the main content of the web page was an advertorial and that editorial content was therefore retained by the advertiser".[74][75] In 2016, the Advertising Standards Authority of the UK ruled that BuzzFeed broke the UK advertising rules for failing to make it clear that an article on "14 Laundry Fails We've All Experienced" that promoted Dylon was an online advertorial paid for by the brand.Although the ASA agreed with BuzzFeed's defence that links to the piece from its homepage and search results clearly labelled the article as "sponsored content", this failed to take into account that many people may link to the story directly, ruling that the labelling "was not sufficient to make clear that the main content of the web page was an advertorial and that editorial content was therefore retained by the advertiser".

[76][77] Sarmishta Subramanian, a former colleague of Koul's writing for Maclean's condemned the reaction to the tweets, and commented that Koul's request for diversity was appropriate. Subramanian said that her provocative approach raised concerns of BuzzFeed's stated goals.[78] In February 2016, Scaachi Koul, a Senior Writer for BuzzFeed Canada tweeted a request for pitches stating that BuzzFeed was "...looking for mostly non-white non-men" followed by "If you are a white man upset that we are looking mostly for non-white non-men I don't care about you go write for Maclean's." When confronted, she followed with the tweet "White men are still permitted to pitch, I will read it, I will consider it. I'm just less interested because, ugh, men." In response to the tweets, Koul received numerous rape and death threats and racist insults.Sarmishta Subramanian, a former colleague of Koul's writing forcondemned the reaction to the tweets, and commented that Koul's request for diversity was appropriate. Subramanian said that her provocative approach raised concerns of tokenism that might hamperstated goals.

See also [ edit ]

References [ edit ]