meet jamie, Founder - IT Cosmetics ™

As a news anchor in my 20s, I wanted SO badly to have camera-ready skin – but hereditary rosacea, hyperpigmentation and under-eye circles made my time in the makeup chair a major challenge. I tried every formula on the market, struggling to find something that covered my perfections without caking, creasing, cracking...and making me look 10 years older! I knew there had to be a better way.

I founded IT Cosmetics™ because I truly believe that every woman deserves to feel her MOST beautiful every day. So how is IT making that happen? Unlike many cosmetics, which have a pinch of skincare added as an afterthought, our formulas all begin as cutting-edge skincare -THEN we add high-performance pigments and protectants for weightless, ultra-buildable coverage.

Your real beauty inspires me!

Jamie Kern Lima