Last week we posted this about token sales and ICOs and the fact that we think a PASS/FAIL meter will help. https://ricmerrifield.com/2017/08/16/tokenomics-passfail-meter-building-guidance-william-mougayar/

We got a lot of feedback and we made some changes – and we are almost ready to share this (thank you for your patience.

So what’s different?

There are a couple of asterisks in the questions. The first is about Network Effect and that’s pretty obvious, but we still offered an explanation. The second one is a much bigger point, which is the risk of discounted revenue in an offering that includes paying for something backed by an asset. If you sell a token for 1 dollar for 1 dollar worth of services, and then that token appreciates in value to 5 dollars because of scarcity or some other reason – it may now be work 5 dollars of services only though one dollar was paid initially. That’s fine in small doses and can be excused as a marketing expense, but in large scale it could bankrupt a company. So that’ s a huge FAIL if a company hasn’t figured that out.

After that – we added five more questions that we think are important – but which don’t really don’t belonging the PASS/FAIL list. So we are going to fill in our tool with several more companies, work on the conditional formatting, and then send it out to the folks who asked for it.

So e-mail ric@authenticid.co for your copy of this PASS/FAIL meter tool. And do visit the token sale site for AuthenticID.