Whether it’s TV ratings or avocado consumption, we’re inundated with ways to quantify the annual extravagance that is the Super Bowl. I would like to suggest another avenue of analysis: publicly available New York City taxi data.

Taxi usage patterns provide an insight into how exciting the game was and even say something about which halftime performers were most popular.

Let’s start with last year’s game, between the New England Patriots and the Seattle Seahawks.

Taxi activity’s lowest level in New York coincided with the climactic moment of the game, just as Malcolm Butler intercepted Russell Wilson at 9:59 p.m. to secure the 28-24 victory for the Patriots. New England called a timeout after Butler’s interception, but many Super Bowl party guests apparently didn’t wait around to watch Tom Brady take a knee before they hailed cabs. Taxi activity spiked soon after the interception and continued to rise, reaching its peak just minutes after the 10:06 p.m. final whistle.