Adobe CEO Shantanu Narayen said the company's new Creative Cloud effort---a software as a service subscription model for its Creative Suite 6---will ultimately be the preferred delivery for both the company and customers.

Narayen, speaking at the Robert Baird Growth Stock Conference Tuesday, outlined Adobe's transition to become a cloud company. He said that the Creative Cloud showed it could bring in new customers in a pilot in Australia. He expects the Creative Cloud---a Web-based roll up of Creative Suite 6---will bring in new customers and diminish piracy.

Specifically, 38 percent of Creative Cloud customers in Australia were new to Adobe and more than 75 percent of those people wouldn't have bought Creative Suite under a licensing model.

Adobe's Creative Suite 6 became generally available May 7 and the Creative Cloud will launch May 11.

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Despite Narayen's confidence that the cloud transition will occur seamlessly, he declined to put a timeline on it.

He said: