Gay rights activists plan a "kiss day" at Chick-fil-A outlets nationwide Friday amid a controversy over a company official's stance against same-sex marriages.

Organizers used social media to urge same-sex couples to participate in the event and post pictures and videos online.

The latest campaign follows a Wednesday event dubbed "Chick-fil-A Appreciation Day" in which Americans lined up at eateries nationwide to support the company.

Chick-fil-A said it set a sales record Wednesday, but declined to release the numbers.

"We can confirm reports that it was a record-setting day," said Steve Robinson, the executive vice president of marketing.

The controversy started after an interview with the fast-food restaurant chain's president, Dan Cathy, appeared in The Baptist Press on July 16. He weighed in with his views on family.