Ronda Rousey was once upon a time the face of woman’s MMA and one of the most famous celebrities in the world.

Which is why it’s an odd move for the former UFC bantamweight champion to not rush back into the spotlight and remind the world she’s fighting this Friday. Instead, Ronda has imposed an MMA media blackout. She will not be speaking to any media at all in the week leading up to her fight, not even the pre-fight press conference.

When she lost for the first and only time last year, the media made millions in ad revenue promoting the replays of her getting brutally knocked out.

It seems Ronda hasn’t forgotten and the loss still plays in the back of her mind, and that’s put her in a position where she no longer wants to work with the media or be reminded of her loss. She believes not speaking to the media will be some sort of revenge against them for the way they broadcast her loss.

Of course, Rousey’s situation is not different to the way Conor McGregor lost to Nate Diaz earlier in the year. Every fighter has different ways of dealing with things. McGregor of course came back as soon as he could and avenged his loss.

Rousey’s longtime teammate Shayna Baszler summed the situation up (in Rousey’s perspective) in a tweet.

Check it out:

Why would you make time & give all to those who revel so much when you stumble? #FTA — Shayna Baszler (@QoSBaszler) December 24, 2016