At last, some good news in the form of a London-based organisation launching today called The Anti Porn Men Project.

Founded by activists Matt McCormack Evans and Jonathan Wragg, the organisation aims to raise awareness of the harm that pornography can do and encourages men to speak out against it.

They say that increases in both the availability of and violence within pornography have led to a growing number of men who need to voice their objections to it.

And they have the stats to prove it.

Between 2000 and 2006, the number of men in the UK using internet pornography increased by over 400% to around 40% of the entire male population according to Nielsen NetRatings for Independent on Sunday, 2006.

A 2010 survey carried out for the UK Psychologies magazine found that a third of 14- to 16-year-olds had first seen sexual images online when they were 10 or younger; 81% of those polled looked at porn online at home, while 63% could easily access it on their mobile phones.

Of the most popularly rented pornography titles 89.1% of scenes contain aggressive acts with 94.4% of these acts being directed towards women.

Matt McCormack Evans, Co-founder and Project Coordinator said: “Pornography today is relentlessly sexist and violent. With so many men watching it, porn has become a form of mass media, and like other forms of mass media such as advertising and television, pornography has an impact on the attitudes and behaviour of those who use it.

“With a campaign aimed at men we hope other men will be able to relate to and realise that they are not alone in being concerned with pornography. Often when you get past the machismo of many men, you find they admit to being at least troubled by the sexist nature of the content of pornography and often by their use of it as well. To date, there has been little room for men to speak out against pornography. The Anti Porn Men Project is here to change that.

“A new generation is being raised on porn. Young men are getting their sex education from pornography – an industry whose product is overwhelmingly violent and degrading towards women- and this must be seen in the context of our society where one in five teenage girls have been hit by a boyfriend.

Porn is bad for men. It doesn’t meet men’s real sexual needs, it can be very difficult to stop using and it can end up hurting men and their relationships.”

Amen to that. Welcome to the feminist movement, brothers.