Getty Images Activists on Twitter take aim at conventional dairy farms on Sunday.

NEW YORK (MarketWatch)—Any Twitter campaign runs the risk of getting hijacked by critics, and that certainly happened a little on Sunday for the #OrganicMilkNext social push.

Here are a few ripostes directed at the campaign, which aims to pressure Starbucks Corp. SBUX, -1.39% into no longer serving milk from cows that were fed genetically modified crops.

Some Twitter users stressed the milk at Starbucks isn’t the world’s No. 1 problem, deploying the hashtag #FirstWorldProblems or making that point with tweets like this:

Other Twitter users tried to get #ScienceNotOrganic trending or criticized the science behind the campaign:

#OrganicMilkNext the campaign of suburban, self-righteous know it alls with disposable income and a degree in liberal arts, not science. — (((Manny Schewitz))) (@MannySchewitz) October 5, 2014

And yet others complained the campaign was trying to limit choices for all Starbucks customers:

@Starbucks I drink my coffee black. I demand you stop selling all those other flavors I don't intend to purchase. #OrganicMilkNext #MeMeMe — Bobby Cole (@skeptibeard) October 5, 2014

MarketWatch’s Catey Hill has covered how organic milk could send your Starbucks bill soaring.

And The Economist has written here about other U.S.-based campaigns against genetically modified foods, saying repeated studies “have found no threat to human health from GM ingredients.”

But we’ll give the last word to the campaign’s organizers, via their tweet below, and their news release about the “day of action” on Sunday is available here.

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