"As our players have become more experienced playing World of Warcraft over many years, they have become much better and much faster at consuming content..." - Blizzard CEO Mike Morhaime

We are on the second quarter of 2011 and it has been confirmed that Blizzard has lost over 300,000 World of Warcraft subscribers, adding to the losses in the first quarter it mounts up to 600,000+ subscribers that stopped playing in this year alone.As a result of the decline the developers are forced to find out other ways to please their faithful customers by other means other "adding random content".Yes either that or Blizzard has dumbed down the genre to badly that even the newest of players needs little to no experience to overcome what ever "obstacles" also know as 'content' to get their gear which seems to rain from the skies in WoW.Obviously we don't expect blizzard to blame them selves, so instead they choose to pat the back of their players and say "hey its because you're THE MAN", raising their moral and maintaining the corporate facade... a text book example of Public Relations to minimize their losses.