Talking as part of a keynote Q&A at the Paris Game Developers Conference, Blizzard SVP Rob Pardo has been discussing the history of world-leading MMO, revealing the game was originally planned as a free-to-play title.Speaking as part of an in-depth conversation with GDC executive director Jamil Moledina, Pardo commented: �When were first going to make, we wanted to make it free and advertising supported.�However, the Blizzard exec noted: �We didn�t want to charge a subscription, but as we researched market conditions, we realized that wouldn�t support us.�Elsewhere in the talk, Pardo discussed how the firm powered forward into the MMO genre with the PC MMO.He quipped: �Very naively, or else we might not have done it.� Early inspirations were, and then- but Blizzard felt they could see the elements that made those games less accessible.The full Pardo conversation at GDC Paris is now available on Gamasutra , including the Blizzard exec thoughts on a whole host of major issues, from user-generated content through the Activision/Vivendi merger and beyond.