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Stretch Goals:

Stretch Goal #1 - Founder Casebacks + Leather/Suede Travel Case Option - Reached at $100,000

BOOM, the people asked, and we are going to deliver! Once we reach $100,000 all backers will receive Founder Casebacks for FREE! On top of that we'll be offering a Leather/Suede travel case. We know that you're going to love your Lexell Stone Watches so much that you'll never want to leave home without it! Any backer will have the option to add $15 to their pledge and receive this sleek protective travel case. Throw it in your suitcase, gym bag, car, or wherever else you want to have safe storage on the go!

Stretch Goal #2 - Leather Band Add-On at $130,000

For just $20, you can grab yourself a Black 100% Genuine Leather band. Due to tons of requests, we purchased a substantial amount of separate leather bands. We want to give you the option to have an interchangeable band for those of you who like the classic feel of Genuine Leather, but don't want to substitute it for our rocking stone and steel bands! Now you can have both and just switch them out when needed.

Stretch Goal #3 - Gold & Black at $150,000

Black & Gold: If we reach $150,000 we can release the newest addition to our collection, Gold with black granite. This watch took us a little longer to develop and changes had to be made until we were 100% happy with the final design, but it's here now and we know your going to love it!

We will offer this watch at $99 for ONLY the first 50 backers because it's you guys who can help us get there! These are BIG goals and we would be nowhere without you!

Stretch Goal #4 - Women's Watch Design at $175,000

Women's Watch Design: If we reach $175,000 we can release the newest additions to the family. Our women's WHITE COLLECTION features 2 designs:White Quartzite with Stainless Steel and White Quartzite with Gold Steel.

We will offer the first 50 women's watches for ONLY $99 as our way of saying thank you! If you have anymore questions about this stretch goal, watch specs, or how to purchase one then please refer to Update #10.

These are big time additions and we want to welcome all of the Ladies to the Lexell Family.

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We'd like to start by *virtually shaking your hand* – You giving time out of your day to read this and support us is greatly appreciated!

How many times have you heard people tell you “it can't be done, no one does that” – Or, “stop wasting your time, it's not worth the hassle” ?

Well, that’s exactly how our story began – we were told it couldn’t be done.

A year ago, we set out on a mission to create the first Stone & Steel watch. What we didn't know at the time was that the lessons we would learn throughout the journey would be just as important as the final product created.

These lessons are instilled in each one of our innovative time-pieces, which we hope serves as a daily reminder to anyone who wears them… follow your own path.

Why a Stone and Steel Watch Needed to be Made...

We're avid watch enthusiasts who have been collecting watches for years. As our collections grew we realized that many watches on the market today are relatively similar. For the most part they all use the same materials.

It was time for a shake-up.

When thinking of unique materials that we could use, stone was at the top of our list for many reasons; texture, color variations, and the natural aspect.

Stone and steel perfectly compliment each other. Together they make for a fantastic, sleek looking watch.

Why couldn't we find any already on the market?

After doing extensive research and talking to various factories we found out that large companies WERE trying to create a stone and steel watch. However, they were struggling to come up with a cost-effective process to cut the stones.

So that’s it, right?

In order to make these watches we just needed to:

Find the right stones to use.

Find someone that was willing to sell stone in small quantities.

Develop an unconventional way of cutting stone.

Keep waste to an absolute minimum when cutting.

Create a design that would highlight the stone.

Locate a factory that was willing to assemble the prototypes.

All, while keeping it affordable for the consumer

That's where it all started, and THIS is what we came up with.

Lexell Stone Watches Are:

1) The FIRST Stone & Steel watch of their kind...anywhere.

2) Made with individually cut stone links and bezels.

3) Each 100% unique due to the nature of stone.

4) Carry a message and daily reminder to follow your own path.

5) A shake-up for your watch collection, surely to get noticed!

Lets Take a Look at the Watches!

Complete with a Leather Case for Every Lexell Watch:

Developing a Watch That Couldn't be Made: