"First I need to address something and it's important, we haven't addressed it yet. Taylor Swift. That's what I'm talking about. Is she in this list?" teased McKirdy, before playing a 'wrong answer buzzer' sound effect to indicate Swift has been disqualified. "That abrasive noise would suggest not. She's out for a whole range of reasons. All of them are at a website that we've set up. If you want to go there ... it's called triplejfeed.com." That website crashed almost immediately, but contains a cutting parody of Buzzfeed, the website which promoted the campaign for Swift to make the countdown using the #tay4hottest100 hashtag. Triple J's main reason for disqualifying Swift seems to be a swipe at Buzzfeed, with the headline on the parody web page apeing a Buzzfeed artcle: '8 Hilarious But Totally True reasons You Didn't Hear "Shake It Off" In the Hottest 100'.

The first reason "DON'T BUZZ (Feed) the TROLLS" includes the line: "the attempt at shaking their #hashtag weight around to directly influence a publicly voted music poll 'started as a bit of a joke between myself and a few colleagues...' to 'teach those music snobs a lesson'. Nope. [sic]" Another pointed to what the station saw as improper voting procedures, such as "talented/unemployed web developers [spammed the song] into the Hottest 100 via an ingenious web app". It claimed this third party was voting on behalf of Swift fans and asking them to click on the station's confirmation email. It also pointed to KFC's involvement in promoting the #tay4hottest100 hashtag: "The Hottest 100's an opportunity for individuals everywhere to cast their vote for their legit favourite songs of the year. The invitation doesn't extend to Fried Chicken companies eager to wrap their greasy fingers around a freshly-minted hashtag. [sic]". McKirdy said the countdown had received a record number of votes - more than 2 million according to the opening promo. Loading