About

We envision 'Startup' shirts to be worn by over 4000(!)% of the 'fresh out of college' and '30 something with no kids and too much interest in big data' demographic. Making that at lest 3 out of 10 people you see on the streets of Soma, whether or not they even know what a startup is.

Our current sample data (taken on Tuesday at 1pm around Yerba Buena Center, during the Dreamforce conference) concluded that 40% of people wearing lanyards and 60% of those not wearing lanyards were wearing shirts. One hundred percent of those could/should/will be "Startup" shirts. We really think so.

Our Market Opportunity: people who wear startup shirts and know what a 'startup' is; accounts for 12,059,190* citizens of the US according to this Quora article. If we can get just 1% then that's at least 120,000 people, way more than Seth Godin and Chris Guillebeau say you need to start your own tribe.

The Problem is that there are too many Startup shirts with names that are non sensical, inside jokes, designed by backend developers who think they know UI, or purposely do not include vowels.

"Startup" Shirt will solve all of these problems by allowing an individual to cut through all the proper nouns and abstract logos, and allow people to label themselves directly. As part of a Startup. None of that other yammer jammer need be in the way.

"Startup" shirt will scale with smirks and scowls. Just like yours. A must have for any aspiring millionaire are who wants to live the "Soma lifestyle."

Marketing will start with Kickstarter, grow to google ad words, and then leap through social media at a rate unprecedented by any other startup shirt.

Our team is Sean Kolk, who has made a total of one shirt for his startup. Six out of 10 wear the shirt on mandated days. He knows how to use illustrator, but didn't design the shirt with it; because there are other design tools out there that the T-Shirt company integrated into their own web site.

The "Startup" shirt will be screen printed by Costomink. The same company that Sean used before to make his other shirts, they're good people, with real emails, and a phone number. They also make different cuts for boys and girls.

Our competition is pretty much every other startup out there, maybe even all shirt companies everywhere. But we know we can overcome them, if we just get to the meta heart of it all, and let people know that we are Startup, and we can take lots of money from our previously successful tech forbearers, and attempt wildly outlandish ideas in the name of science and technology!

Your investment in a "Startup" shirt will return to you not only the eye roll of other Techies, but also the adoration of college freshmen who don't want to get real job, yet have no idea what their startup will be. This will lead to hours of conversation about startups, which otherwise might not have happened, due to them not knowing you were actually already wearing a startup shirt, of a company they just hadn't heard of.

Also available in "Cambridge." Where the future is designed and patented .

And Palo Alto where lots of trees are...

This is 100% irony AND asbestos free.

The shirt is from customink, sizes are accurate, note what size and Male or Female in the reward notes. Additional screen printing or logo applying welcome, in fact, if you can make this into something use useful (like a grain sifter) by all means go for it.

-S



