News about a basketball team or major investor buying up and rebranding a team isn't too shocking in terms of news, but what about a fast food chain investing heavily into Esports? Overnight, one Korean League of Legends team finalized their sponsorship deal and may have just acquired one of the most unique team names and logo in Esports history.

The recently qualified LCK team, ESC Ever has been acquired by the Korean fast food giant Genesis BBQ Chicken. The roster that took down CJ Entus to secure a slot for themselves this upcoming season will be competing as "BBQ Olivers".

According to a translation of the announcement from Liquid Legends, the chicken with an armored helment is supposed to represent the, "strength, will, and courage of the rooster." As for the "Olivers" part of the name, it is a reference to one of Genesis BBQ's pride in only using 100 percent extra virgin olive oil to cook their food - somewhat of an oddity in the Korean food industry given the nation's remoteness from major olive oil producing sources. CEO Yoon Hong Geun of the Genesis BBQ group said:

We won't reserve our support, so that the dining industry and esports industry can find the optimal road where both sides can 'win-win

According to the release, Genesis BBQ promised help change the public perception of esports as a healthy and beneficial cultural industry with the promotion of the, "culture of watching while eating chicken."

In the announcement, KeSPA chairman Jeon Byung Heon stated:

Through support from BBQ—who lead Korea's healthy dining culture—I am certain that Korean esports and BBQ will grow together. Going forward, the association will not grow lazy in its efforts to create an healthy esports ecosystem and an esports culture everyone can enjoy.