A woman, 73, has died after she was struck by a streetcar in the Keele Street and St. Clair Avenue area.

Emergency crews were called to the scene shortly after 4 p.m. where they found the victim with head injuries.

Police investigating a serious collision at St Clair/Keele please avoid the area — TPS Operations (@TPSOperations) September 30, 2014

Paramedics tried to revive the woman but she was pronounced dead at the scene.

The woman was crossing the street mid-block when she was struck and pinned by the streetcar.

A tragic and horrific event on St Clair. The TTC offers its sincere condolences to the victim's family. Thoughts with our driver, as well. — Brad Ross (@bradTTC) September 30, 2014

Mayor Rob Ford said he happened to be in the area at the time of the crash and headed to the scene.

“I was probably one of the first ones here so I had to stop and make sure everyone was okay,” he explained.

It appears a woman was struck by a streetcar travelling west on St Clair. Rob Ford is at the scene. pic.twitter.com/QbqgCFeK6s — Natalia Buia (@itsbooyeah) September 30, 2014

Ford added that while another person was calling police he phoned TTC CEO Andy Byford and city manager Joe Pennachetti to inform them of the collision.

“Unfortunately there was a fatality here. It’s very sad. It’s very, very sad,” said Ford.

St. Clair was shut down for several hours for the police investigation, but has since reopened.