It’s an honour that isn’t likely to make it into the brochures at the University of Western Ontario.

The London, Ont., university — which is trying to shed its wild reputation — has been crowned one of the best party schools in North America by Playboy magazine.

Western was the only Canadian school to make the magazine’s Top 10 party schools list. The university is ranked fourth, behind the University of Colorado at Boulder, Pennsylvania State University and Arizona State University.

“More than 20,000 undergrads enjoy a drinking age of 19 at this London, Ontario, school,” the magazine wrote. “The bar scene is kicking. On Tuesdays students cram into Ceeps to play Sledgehammer Bingo, which is basically an excuse to strip and drink (as if one were needed), and both St. Patrick’s Day and Halloween are monumental occasions as well.”

Students at Western embraced their new-found fame Thursday, particularly at Saugeen-Maitland Hall, a co-ed residence nicknamed “the Zoo” and singled out by Playboy as “notorious for partying.”