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CALIFORNIA DELAWARE ILLINOIS NEW JERSEY NEW YORK PENNSYLVANIA WASHINGTON D.C. WISCONSIN

Established

1849

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November 14, 2013

VIA EMAIL, FAX, REGISTERED MAIL AND WEB FORM

Arian Shahdadi General Counsel Tumblr, Inc. 35 as! 21s! S!ree!, " Ne# $or%, N$ 10010

Email

dmca&!umblr.com

Fax

'"4"( 513)4321

For Settlement Purposes Only

Re: Notification of Infringing Tu!"r Account

*ear +r. Shahdadi +- irm re/resen!s al)+ar! S!ores, Inc. 'al)+ar!( #i!h res/ec! !o in!ellec!ual /ro/er!-, deense aains! unair com/e!i!ion and o!her ma!!ers.

e are con!ac!in Tumblr, Inc. 'Tumblr( !o demand, #i!hou! limi!in or #aivin an- o!her al)+ar! rih!s and remedies, !ha! Tumblr immedia!el- sus/end !he The almar! lves accoun! !ha! a//ears a! !he ollo#in 6 in viola!ion o al)+ar! !rademar% rih!s in !he !erm A6+AT 67S 'S8T9 Serial No. :5:5035:(, as #ell as in viola!ion o o!her al)+ar! in!ellec!ual /ro/er!- rih!s and Tumblr;s Communi!- Guidelines and Terms o Service

h!!/<<#almar!elves.!umblr.com< A screensho! o !his Tumblr /ae is a!!ached as =hibi! A. Also a!!ached as =hibi! > is a /rin!ou! o !he ST89 record and s!a!us /ae or Serial No. :5:5035:, #hich claims A6+AT 67S or !he ollo#in services in In!erna!ional Trademar% Class 35 9n)line re!ail s!ore services ea!urin a #ide varie!- o consumer oods o o!hers? 8romo!in !he oods and services o o!hers? 8rovision o inorma!ion and advice !o consumers reardin !he selec!ion o /roduc!s and i!ems !o be /urchased? e!ail s!ore services ea!urin a #ide varie!- o consumer oods o o!hers. As no!ed in !his !rademar% record, al)+ar! has is !he o#ner o numerous /rior reis!ra!ions o !he amous A6)+AT !rademar%, #hich has been in use or more !han 50 -ears in connec!ion #i!h a #ide varie!- o oods and services.

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