The Thorny Way to Sales at Themeforest.net — Part 2 Oleg Blocked Unblock Follow Following Sep 16, 2016 Before September last year, there was no Sketch Templates on Themeforest.net. Initially, this section was experimental and closed for the majority of the authors, because Envato was not sure of the need for sketch templates. They sent letters to worthy authors (in their opinion) with a proposal to develop templates for this category. Thus, they filled a catalogue with high quality products. Even though Sketch.app is relatively young, the steadily growing army of multi-million users, most of whom are UI / UX designers, has created a demand for this type of product.

There is no reason not to be on the top By the time the Sketch Templates category appeared, there were no approved templates on our themeforest account. We were actively working on the first HTML template. I decided that the creation of Sketch Template was a good opportunity to showcase the account, as there was some weak competition and the increasing demand for templates. I even wrote a supporting letter with a request to fill in a template in this category. However, the answer was clear: ‘Unfortunately, the Sketch Templates category is in beta stage.’ This means that templates can be added in the category only subject to invitation. help.market.envato.com It made us a bit sad. However, in early January, we received the long-awaited Approval for our first HTML template (I wrote about it in my article “The thorny way to sales on Themeforest.net — Part 1”). Once the beginning was made, things got a little easier: we re-filled the form in order to add the product in the beta category (http://envato.formstack.com/forms/beta_categories) and almost immediately received Soft Reject, which meant the finalization of the Sketch template by increasing layouts. The contents of the first Soft Reject: The first soft was followed by three more ones. The critical feedback concerned ‘larger screens.’ As a result, a file of several art boards grew to the following state:

It is hard to escape a conclusion that this category exists primarily in order to buy the extensive UI kits, and only thereafter — to buy designed layouts. We did not count upon some special sales of the template in this category. We considered the sketch template solely as an opportunity to approve the design of the future WordPress. This is almost a third of the path as the whole review process is quite extensive. The algorithm of the template review process by the Themeforest’s moderators is shown below: