The life of a community manager is a busy one—perpetual vigilance, endless monitoring, conversation after conversation after conversation. Social media never sleeps, and neither do our community managers (well, not that much).

But let’s not focus on the negatives, because today, January 26, is Community Manager Appreciation Day!

At HZ, we value the importance of building, engaging, and sustaining online communities every day of the year. From tending to social media customer care to throwing events, community managers are the behind-the-scenes curators of joy and special brand moments . The next time you get a comment, a retweet, or just good old-fashioned customer service from a brand you love, remember the community manager. You’re welcome!

In the midst of the everyday hustle and bustle of keeping communities vibrant, we’d like to thank our community managers for doing what they do.

You always sleep near a mobile phone that is fully charged (+ backup batteries).