Consent Form for Advertising Class Frozen Food Study



You are invited to be in a research study about frozen food. You were selected as a possible participant because you are the ideal consumer of this product. We ask that you read this and ask any questions you may have before agreeing to be in the study. This study is being conducted by: Students in an advertising class at The University of Scranton.

Background Information

The purpose of this study is to determine participants’ perceptions and preferences about the frozen food industry and Asian food to enable researchers to develop an advertising campaign for a national competition. The final results will be used to develop a Plans Book and integrated marketing campaign that will be presented in New York City in April 2016.

Procedures

To participate in this 20 minute survey you must be age 18-26.

Risks and Benefits of Being in the Study

There is minimal risk to participants in this study whereby they may see words and/or images that could be potentially offensive.

Confidentiality

The records of this study will be kept confidential. In any sort of report we might publish, we will not include any information that will make it possible to identify a participant by name. The audio and/or video recording of interviews, experiments and focus groups will make it possible for students to effectively provide campaign materials at the competition where they are expected to be able to show some of the participants in audio and/or video format. No identification of participant’s name or school affiliation will be shown. Identification of participants will be confidential. Research records, such as signed consent forms, will be kept in a locked file where only the researchers will have access to the records. Records will be retained for 3 years, after which they will be destroyed.

Voluntary Nature of the Study

Your decision whether or not to participate will not affect your current or future relations with the researcher, the brand, or The University of Scranton. Your participation is voluntary, and you may withdraw at any time without affecting those relationships previously identified. Should you choose not to participate you may leave at any time. Any information you may have provided prior to your exit may be used in the final analysis unless you specify otherwise. However, you may withdraw your consent at any time.

Contacts and Questions

The researchers conducting this study are students in an advertising course at the University of Scranton.

You may ask any questions you have now. If you have questions later about the research, you may contact the researcher(s) at: Phone: (570) 941-4135 or email stacy.smulowitz@scranton.edu.

If you have questions about your rights as a research participant, contact Tabbi Miller-Scandle, IRB Administrator, Office of Research and Sponsored Programs, University of Scranton, 570-941-5824.

By taking this survey you give consent to participating in this study.

If you are interested in helping with further research (focus group or interview) contact stacy.smulowitz@scranton.edu.