Apple today announced a new partnership with PayAnywhere, a credit card reader that serves more than 300,000 locations around the United States. As part of the partnership, the latest version of the PayAnywhere reader will also be sold in all Apple Stores beginning this September for $39.95.

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The PayAnywere Mobile Reader accepts Apple Pay, as well as a variety of other contactless NFC payment solutions and traditional magnetic stripe credit cards. It’s also EMV-capable. To promote Apple Pay usage, the company is also offering merchants $5,000 of free Apple Pay transaction processing.

“We are very excited to launch sales exclusively in Apple Stores throughout the country,” said Marc Gardner, CEO of PayAnywhere, in a statement. “To demonstrate how simple and easy it is to accept Apple Pay, we have chosen to offer all customers the first $5,000 free in Apple Pay transaction processing with a new PayAnywhere account.”