What’s in a wallpaper? LG has released a minute long YouTube clip demonstrating the work that went in behind making the V30 wallpaper for their unannounced LG V30 flagship smartphone.

The video shows that a large, transparent V30 perspex arrangement was constructed. This was subsequently mounted as a number of lighting technicians set up various light shows, for the photographer to capture an extra-large aspect ratio using the correct outline of the LG V30’s display panel. Once captured, the image would have been modified to scale with perhaps some additional color tweaks, before being embedded into the software on the LG V30 device.

LG is trying really hard to generate its own enthusiasm for their upcoming LG V30 smartphone Why? Because the media has turned most of their attention to the next Samsung Galaxy device, the Galaxy Note 8, which is stealing most of the limelight. This is because of 2016’s Galaxy Note 7 being recalled for a dangerous battery fault, and then again recalled for a different but equally dangerous battery fault. Showcasing how the wallpaper was designed and photographed is an interesting twist on the marketing bandwagon. It is possible that where the device will be sold by a carrier, and where that carrier has modified the software (as many do), the wallpaper will be changed as part of the theme. Many customers also change their wallpaper during that initial honeymoon period of setting up their handset for the first time – but it’s also true that some customers never change the default wallpaper.

Still, LG’s video clip is not about the wallpaper. It’s about the company reminding the world that it, too, is releasing a large-screen device, and that it has a dedicated and devoted design team working on the new handset. The school of thought is that if LG pays this much attention to just the wallpaper, the rest of the device must be something spectacular. For some potential customers, we might wonder how much time, effort and money went into producing the perfect picture when a lone graphics designer might have come up with a similar quality image on a rainy Monday afternoon. Check out the video below and be sure to let us know what you think in the comments.