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Here we are, the Final Four. The favorite from every region has emerged and it sure is a mixed bunch. Only one was seeded in the top half of its region (New Glarus). Two breweries remain from the Dakotas (Crow Peak and Laughing Sun). There’s even a sixteen seed for good measure (Finnegans). Underdogs have been favorites, favorites have been underdogs. At the end of the day it really shows the power of social media. Now it’s time to whittle four down to two and put us one step closer to figuring out the Midwest’s favorite brewery.

Voting for the round will close at 11:59 PM EST on Thursday, October 17. Vote for your favorite brewery in each poll (only once per poll please).

#3 New Glarus vs. #16 Finnegans

It’s only fitting we get the one high seed left paired with the sixteen seed in the Final Four. New Glarus has quietly rolled through the competition advancing solely on reputation with very little outside promotional help. Finnegans has taken a different approach, using social media to rally its fans and breeze by all the higher seeded breweries. It faced a similar match up with Dark Horse last round and the margin was less than 100 votes. It’s time to put two different strategies to the ultimate test.

#9 Crow Peak vs. #10 Laughing Sun

It turns out the only things that can stop the Dakotas are the Dakotas themselves. With the amount of support both breweries have been rallying, I fully expect the Internet to break in the next few days. There are so many puns I could work in here. Has Crow Peak reached its apex or are they peaking at the right time? Will Laughing Sun be chuckling all the way to the proverbial bank? I digress.