One of society’s greatest achievements of the 21st century is how we’ve used technology to elevate trash talk. Especially college football trash talk.

Sure, the stinging and snarky signs held up in the stands at college stadiums and during ESPN’s College GameDay still evoke an old school charm. But if you want to lob a beautifully crafted burn about Clemson coach Dabo Swinney so that it leaves nothing but scorched earth across the collective psyche of college football fandom when it detonates, you need to use a rocket launcher and not a slingshot.

That’s why it’s exhilarating to see two sets of fans displaying some heavy-duty firepower over just how good the undefeated University of Iowa Hawkeyes really are. The first salvo—the video “Joe Talks to His Kids About an Undefeated Iowa” featured on this Tumblr page by The Solid Verbal podcast—came late last month from Tosh.O writers Joe Borden (he’s the dad in the video) and Michael O’Brien and contained this scathing (and priceless line) about Iowa’s success: “So is it like when they give the football to sick kids and let them score touchdowns ’cause they feel sorry for them?”

The attack demanded a reciprocal response of equal measure, and it was launched a few days later by Iowa Nice Guy—the TV, radio and online personality who also goes by the name Scott Siepker. His counterattack, which was posted by Reddit user and Iowa fan Skywalker1055 in the College Football community, used the same premise but put a Hawkeye spin on it to go after the entire Southeastern Conference.

The offensive was effective if the response from other users and college football fans is any indication.

Even a user with flair from the University of Florida, an SEC school, couldn’t deny that Iowa Nice Guy’s shots hilariously hit their marks:

Finally, a war besides the original Star Wars trilogy where everyone wins.