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This article was published 9/7/2015 (1329 days ago), so information in it may no longer be current.

‘WE’RE number six’ doesn’t have quite the same ring to it, but the Winnipeg Jets will take it. According to new poll results from Insightrix Research released Wednesday, the Jets are the sixth-most-popular team in Canadian professional sports in terms of brand strength.

The first and second most popular teams, the Montreal Canadiens and the Toronto Maple Leafs, boast long histories and much larger home cities.

"I looked to see who was ahead of us and they've got the Leafs and the Montreal Canadiens who are 100 years old," said Dorian Morphy, the vice-president of marketing and brand development for the Jets.

"For us to be among that company is a tribute really to our fans... we're very honoured, but not terribly surprised. We're the smallest market in the NHL, but I think we've got the most passionate fans."