Now, for the first time, UK consumers can use Bitcoin to purchase grocery produce from their local shops.

Greengrocers, butchers, fishmongers, delicatessens and convenience stores are amongst over 30 shops that now accept the electronic currency through innovative online independent shopping website www.wedeliverlocal.co. uk. The cryptocurrency is rapidly taking hold across the world and local shopping ecommerce provider, We Deliver Local, are showing their support by providing Bitcoin as an alternative payment option.

Lee Parkinson, Managing Director of We Deliver Local says: “We love Bitcoin. The currency is so flexible and you just can’t fail to be impressed by the concept once you begin using it.”

We Deliver Local is a growing online shopping hub which facilitates an eCommerce platform and delivery service for over 30 independent shops across the UK. The Team at We Deliver Local explain that Bitcoin has been incorporated into the website as a show of support and as a way to boost use of the digital cash in the UK.

Customers can pay for food and groceries using the electronic currency and the shops receive payment in pound sterling. This gives local suppliers the chance to be part of the new currency without the shop needing to worry about the coin itself. We Deliver Local hopes they can bring the coin to a wider audience and involve local shops in the digital revolution.

The site, which launched April 2013 currently offers online ordering for a range of independent shops across the UK, including major cities London, Manchester, Sheffield and more. With new shops registering weekly, We Deliver Local are not just at the forefront of the innovative coin technology, but also a local shopping revolution.