What if there was a magic technique to further the engagement and power of your video?

Simple, yet overlooked, this method motivates, provokes thought, draws emotion and imprints a lasting message on your audience.

This magic technique is the art of storytelling. Storytelling is powerful when done right. The message of your video can make a much deeper impact when there is a good story to follow.

In recent years, we have heard more and more about a video being the best way to engage a target audience. We have no doubts about the truth of that statement. Science has even backed the sentiment.

Here are the stats: We process visuals 60,000x faster than we do words and one minute of video equates to approximately 1.8 million words! When talking about results, it's important to note that video based marketing increases leads by 512% and sales by 6x (Source; Forbes).

These are some staggering numbers, and with stats like this, it’s no wonder that so many brands have incorporated video into their marketing strategies. Whether you’re a B2C or B2B a company, it doesn’t matter. The bottom line is that this video stuff works.

Okay, so video marketing is an essential tool in today’s business market, but the kicker is that it’s becoming increasingly difficult to deliver your product or service to an audience that is willing to listen to what you have to offer. We have become basset hounds for sales pitches, and we can smell one from miles away. Avoid at all costs of making a video that is overt “sales-y.” This is when good storytelling comes in to help.

What Is Storytelling?

I think we all have the concept of what storytelling is, but I believe it’s important to refresh and clarify exactly what we mean by it. Essentially, storytelling is the art of communicating a message in a way that is memorable and entertaining. It’s an emotional and interactive journey that we take with our audience. I like this definition from the National Storytellers Network.

“Storytelling is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener's imagination.”

Why It Is Important.

Everyone loves a good story. A good story is addictive. We binge watch Netflix series because we want to find out what happens next. Good story. Have you ever read a book so good that you can’t put it down? Bam! Good story. See? We love it. So, it makes sense to incorporate that into our video production. Whether it is a Kickstarter video or documentary film, using storytelling will drive your message into the cognition of your audience and leave a footprint on their psyche.

3 Quick Reasons To Story In Video

Creativity goes a long way. There are no restrictions on how you deliver your message. Think outside the box and find a unique way to craft your message into a story that is easy to understand. As humans, we connect to stories emotionally. It’s practically in our DNA! We have passed information down through the ages this way. Viewers have an imagination, and they use it to fill in the blanks. Utilize your story by demonstrating how your product or service solves a problem. The cliché saying “A picture is worth a thousand words” is very true. Offer the visual and let the viewer create the thousand (or millions?) of words.

9 Ways To Effectively Tell A Story With Video