Even good products need marketing. And with a great product like Bitcoin that is so hard to understand (and with all the negative history), a good marketing campaign can really make a difference.

But since there is no Bitcoin CEO who will start a billion dollar campaign for that, I came up with an idea to do it bitcoin-style:

The basic idea is to show people how easy it is to transfer money with bitcoin, (I don’t think the investment- or store-of-value aspect of bitcoin is suitable for a campaign for the masses).

So I made these ads ( http://imgur.com/a/IiPIL ) that consist of these 4 elements:

Something you can only do with bitcoin (for example cheap + fast worldwide money transfers)

the campaign logo “Only with bitcoin”

a prompt for whoever sees the ad in the wild and is a bitcoin user to show the people around them how easy it is by tipping the campaign

the bitcoin address QR Code that belongs to whoever put the ad there.

I started with a couple of thousand stickers that I’m going to put all over Munich,Germany (see here: http://imgur.com/a/wdDIM ). The plan is to get this done until Oktoberfest when millions of people will walk the city…

(Of course I’m not going to damage/vandalize private/public property with them)

The cool part is: You can participate with your own ads and your own advertising space! It can be anything from stickers, flyers, billboards maybe even TV ads. Heck, if you know a skywriting pilot who can draw QR Codes in the air, go for it!

Since the bitcoin community is so passionate about the future of payments, I’m hoping that everyone who puts their own ads out there will at least get the money back that they invested. If they make a profit and keep it, I don’t care. But maybe it is smart to invest it in even more ads.

If this takes off, we would make history with the first distributed marketing campaign (that is crowdfunded while it’s running).

How can you participate?