Both an innocent canoe and an innocent Jeep Wrangler windshield fell victim to a Florida man using a selfie stick.

Armed with a selfie stick and a blatant disregard for the road ahead of him, Florida man Alex Lopatnyuk was apparently capturing the spellbinding action of him and his buddies on some sort of gator-hunting expedition. Because who wouldn’t want to see a Jeep Wrangler following a pickup truck at 8 mph on a perfectly straight one-lane dirt road?

Logic and reason quickly put a stop to the hair-raising affair, as the white pickup up front dabs the brake pedal. Poor Alex, doing a swell job of concealing his great joy at preserving this moment for posterity, returns his gaze forward a few moments past the point of no return.

Front-end damage looks to be minimal or nonexistent, possibly thanks to an aftermarket bumper, which looks to be equipped with a winch and an LED bar. It’s hard to tell, but it may be that the Jeep’s bumper never made contact with anything at all. The canoe strapped to the back of the pickup took one for the team here, collapsing and smashing into the Wrangler’s windshield.

The unanimous judgment here at our Detroit office and on the internet is a resounding, “What an idiot.”

Luckily everyone seems to be unhurt, aside from perhaps wounded pride. Unfortunately, this kind of thing is probably going to keep happening as long as people don’t learn to stop doing other things while driving. Particularly things that require you to hold one arm out the window and take your eyes off of the road.