It seems like the 110 million systems running Windows 10 is nowhere near enough for Microsoft which is why the company is now forcing users running Windows 7 and 8/8.1 to avail the free upgrade to Windows 10, according to many reports from users still on the old operating systems.

Previously, the old versions of Windows would prompt users to upgrade for free; however, it was up to them if they accept the upgrade or not. But now the recent popups just inform the users that their upgrade is ready and will be installed after a specific time period.

Users have the option to start the process immediately or reschedule it but there is no option to completely opt out of the upgrade since whenever you restart or shut down your PC, the next time you use it, the machine will start installing Windows 10.

The GWX Control Panel tool, which was originally created to bypass the upgrade, is also unable to get rid of these notifications as of yet according to the tool’s creator Josh Mayfield.

While switching to a new OS, especially Windows 10 is definitely a good move but forcing users to do it on the manufacturers time frame instead of whenever the user wants is a serious imposition and could hurt Microsoft really bad. It was discovered in September that Microsoft was forcefully pushing update to users even though they hadn’t yet requested it, but this move takes the cake.

There is good news however; those users who were unable to perform a free clean install of Windows 10 due to the installation not recognizing their Windows 7 or 8/8.1 keys during the setup or in the activation phase after installing the OS, a new build of the OS should fix the issue for them and their old activation key will grant them access to Windows 10 for free.