Not to be confused with Rideau Valley Conservation Authority

RVCA is a Costa Mesa, California-based clothing company owned by Boardriders.[1]

Etymology [ edit ]

The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda. The 'V' character is really a "U". Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Ruca'. The name resembles ρούχα (uppercase: ΡΟὙΧΑ), pronounced [ˈru xa]. The RVCA logo is based on the two chevrons, the V & the A, representing the brand's ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore. [2]

History [ edit ]

RVCA was founded in 1999 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii.[3][4][5] Billabong International Limited purchased RVCA in July 2010.[6] In 2018 Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.[1]

Culture [ edit ]

RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops.

Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery.

Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, and Tommy Guerrero.[7]

Surf team [ edit ]

Alex Knost

Betet Mertha

Bruce Irons

Christian Fletcher

Colin Moran

Danny Fuller

Davey Cathels

Ellis Ericson

Ford Archbold

Herbie Fletcher

Hutcho

Jay Davies

Kala Alexander

Luke Davis

Makua Rothman

Margaux Arramon-tucoo

Matt Archbold

Noah Beschen

Parker Cohn

Ricardo Christie

Tanner Prairie

Ryan Cahill

Sage Erickson

Tommy Coleman

Ezra Sitt

Kohl Marantz

Skate team [ edit ]

Aidan Campbell

Andrew Reynolds

Curren Caples

Greyson Fletcher

Jeremy Leabres

Josh Harmony

Julian Davidson

Kevin "Spanky" Long

Mark Suciu

Nestor Judkins

MMA fighters [ edit ]

Brazilian Jiu Jitsu fighters [ edit ]