FOOTBALL has it’s own design language. A proper logo helps you look like an authentic, world-class football team. It should be strong, proud and dignified. A mix of modern minimalism and timeless tradition.

Man City will want to inject plenty of their DNA into their new investment, hence I picked sky blue as the primary colour. But it’s crucial that Melbourne City feels like its own team — not the soulless front of a slick global franchise. Heart’s new owners need to work with existing supporters to shape the club’s new identity. How you involve fans in the creation of a new team logo is probably as important than the way it ends up looking. Maybe we haven’t seen the last of the red and white?

Here are five logos I’ve come up with. You can vote on your favourite and find more on my website here.