Even though Breaking Bad’s last episode premiered over two weeks ago, we’re still at a loss for how to spend our Sunday nights without Walter White and Co. keeping our television addiction satiated (and The Walking Dead just isn’t cutting it).

But instead of continuing to mourn the demise of one of the best TV shows ever made, we kept our withdrawal symptoms at bay by coming up with six ways to get your business prepared Sunday nights for the long week ahead. (Warning: Spoilers abound for those of you fortunate enough to still have new episodes to watch).

1. Know your user base.

Before you even get started building your empire business, you need to first identify who your target customers are. You can’t just create content that’s enjoyable to read; it should be content that actually makes people want to take an action that will benefit your business.

When putting together content that converts, your focus should be who your most likely customers are. Are they entrepreneurs, small business owners, mid-level managers, or an owner of a successful fried chicken chain? Do you know where they’re located, male or female, young or old? Do they have a strong tendency towards exclaiming curses to punctuate each sentence?

Once you have your customer persona figured out, you can start finding out what their pain points are. If you’re having trouble finding out what these pain points are, talk to your sellers sales people or support team who are dealing with customers on a daily basis to get a better idea.

2. Cook up original “content”.

Ahem, legal content of course.

After finding out who your customers are and what they’re seeking help with, you can start making content that’s directed solely at them. Much like Walter White’s blue trademark, you want your content to reflect who you are as a brand and be unique to only you.

Start by creating solutions. Once you have your list of pain points, you essentially have a list of topics to write about. For example, if your business sells clothing, you might want to write about what’s currently in season, how to accessorize your outfits, and similar topics – anything that provides help and solves specific problems for your audience.

The last step is the call to action. After you’ve reeled them in with your catered content, get them hooked to keep them coming back. There’s two ways of doing this: Convert your audience directly from the content (e.g. include a link to sign-up) or get them to opt-in to your mailing list so you can convert them through newsletters and autoresponders.

3. Drive traffic through e-mails and landing pages.

Now that you know your target audience and reeled them in with addictive content, you’re ready to broaden your user base.

E-mail marketing is one of the best ways to reach your audience with relevant and exclusive deals. And during the holiday season, you can expect to make 20% – 40% of your annual sales during November and December. We put together a compilation of 10 ways you should be getting your e-mails holiday ready.

Landing pages are the way to go if you want website visitors to take a specific action. Making a tight, tight, tight landing page all boils down to having a clear value proposition and call to action. There’s a wide range of different types of landing pages including product & services sales pages, lead generation opt-ins, and PPC & SEO landing pages; pick the one that’s most suitable for what you’re selling.

Before you start procuring all the necessary resources, first make sure you have this checklist completed: 1) Show a problem your target audience has and how you can solve it, 2) Have minimal navigation so the visitor can’t leave the page, 3) Clear and frequent calls to action, 4) Include testimonials, and 5) Make sure the page is well-designed.

4. Stay a step ahead.

Don’t be a Lydia.

Walter White was methodical in every action he took and word he spoke. Be more like Walt. Well, maybe not in terms of building a multinational meth empire but more in terms of planning a well thought-out strategy to build your social media following.

In our article on 10 powerful resources to build your following, you’ll learn how to create the perfect post across all the major social platforms, what the correct profile image sizes are, and when the best and worst times to post to social media are. Use these tips to build a social network following that is loyal to your brand and your product.

Remember, nobody liked Lydia (except Meth Damon, and everybody really did not like him).

5. Blast away your competition (figuratively).

Poor Gus. He meticulously covered his tracks every step of the way and was punctilious to the point of absurdity. And even then he was still left with half his face scorched. Again, we are not endorsing Heisenberg’s tactics of beating the competition, but there are some ways you can improve your business to get ahead of your rivals that don’t involve massive explosions.

It’s projected that U.S. shoppers will spend $252 billion dollars online by the end of 2013. In our article on the 10 Best Practices to Improve Your E-Commerce Website, we go through the ways you can own a stake of that fortune. Start by focusing on three things: Increase usability, increased visibility, and increased conversions.

Increased usability means having awesome shots of your products and services, making your website easy to navigate, providing one-of-a-kind customer service. Increased visibility is all about optimizing your SEO, using PPC advertising, engage on social media, and utilize e-mail marketing. Lastly, the path to increasing conversions is through mastery of A/B testing and writing exceptional copy.

Once you get all that done you’ll have Heisenberg levels of infamy.

6. Successfully become an SMB kingpin.