Naming Origins

When Shan Qingfeng founded Asch, he wanted to pick a name based on it’s unique system features that provide support for applications built on side-chain technology:

A — Application

S — Side

CH — Chain

The Asch Experiment in Sociology

After Shan typed ‘ASCH’ in a search engine, he discovered the story of the Asch conformity experiments conducted by the famous social psychologist Solomon Asch:

“Asch conformity experiments refer to a series studies by Solomon Asch back in the 1950s to investigate the extent to which social pressure from a majority group could affect a person to conform. Studies showed that one of the situational factors that influence conformity is the size of the opposing majority. That people conform for two main reasons: because they want to fit in with the group (normative influence) and because they believe the group is better informed than they are (informational influence).” Ref.

Shan liked the idea behind the Asch experiments and believed that the results of the experiments can explain a lot of behaviors surrounding us even nowadays. He thinks the Asch experiments reinforce the meaning of the Asch platform, instead of it just sounding like a random name. Shan hopes to use the name ‘ASCH’ to encourage people to think independently and make good judgments, as part of the ASCH spirit.

‘A’ — the first letter of the alphabet

In addition, the letter “a” has been the first letter of the alphabet since ancient times, and it’s used universally. There are many great well-known names that start with the letter A, such as Amitabha, Apollo, Amen, Alpha, Ali, or even famous inventor Archimedes, etc.

We hope you have a better understanding behind the naming of ASCH now!