Update: Steve Price has told The Project viewers to move on, saying: "I don't feel I was bullied at all. No one on The Project owes me an apology for anything. I'm a big boy and I can look after myself. Let's get on with the program."

The show's guest comedian Tommy Little later made the gag that Connor McGregor's speech after his second UFC belt win – "I'd like to take this chance to apologise ... to absolutely nobody" – was how The Project could "apologise to Pricey for the bullying".

"Oh no it's happening again. I'm going to be part of a petition," he joked to a tight-lipped Steve Price.

A petition calling for The Project to apologise to Steve Price after he was 'bullied' by Carrie Bickmore live on-air has received 17,000 signatures.