That seems like a pretty straightforward statement to us, and the consumer has nothing else to go on. But again, when someone had the audacity to point out that literally each and every one of those words was a lie, Apple's legal defense was the same as Coke's: "No reasonable person in the plaintiff's position could have reasonably relied on or misunderstood Apple's statements as claims of fact." They flat out stated you were a dumbass for buying into their wacky claims, which were obviously fictional and therefore couldn't be lies.

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Then in 2012, Nokia took a page out of video game developers' handbook and released a trailer (for their newest Lumia phone) that turned out to be way better than the product itself. The ad featured Lumia's much-touted "Optical Image Stabilization" feature, which they showcased by showing a cute woman flirting with you during a bike ride. If you didn't have OIS, she'd just be a blurry mess!

The ad is actually pretty incredible -- the difference between the two kinds of footage are like night and day. It's a level of image stabilization you'd normally need a big-ass camera crew to achieve, right there on your phone! And then the Internet found out that the reason the footage looks like it was filmed with a big clunky movie camera is because that's exactly what they did:



"Eh, they won't notice. The Internet never notices anything that small and seemingly insignificant."

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The company's response was a half-hearted blog post apology that explained the video was obviously supposed to be a simulation of what was possible, not actual footage of the phone's OIS capability. You know, despite the fact that it fucking says "OIS ON" right there in the footage and showing the image quality is the only reason for the ad to exist. As of the writing of this article, all they've done to fix the ad is a YouTube popup that offhandedly mentions the "simulation" thing: