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The manufacturer of the famed Pittsburgh Steelers “Terrible Towel” is expanding his operation to produce a Green Bay Packers counterpart ahead of Super Bowl XLV, the Milwaukee Journal Sentinel reported Tuesday.

Gregg McArthur, the owner of Wisconsin-based McArthur Towel & Sports, is reportedly waiting for NFL approval to create “Titletown Towels” in reference to Green Bay’s adopted nickname.

"It’s the perfect storm," McArthur said. "We’re calling it Towel Wars — the Terrible Towel versus the Titletown Towel."

McArthur has produced millions of the popular Pittsburgh rags since 1997, according to the paper. Hundreds of thousands more reportedly went into production after the Steelers punched tickets to their third Super Bowl in six seasons.

The Green Bay version will not only delight the Packers faithful surrounding McArthur’s home base, but also provide a boost to Chippewa River Industries — the nonprofit company under contract to print the towels.

The Chippewa Falls firm employs people with disabilities.

"This particular project is keeping about 50 people with disabilities employed," Chippewa River President and CEO Dave Lemanski said. "We welcome the Steelers and Packers Super Bowl with open arms."

The two yellow-clad teams square off on Feb. 6 at Cowboys Stadium in Arlington, Tex.