Timex has a colorful history, full of ups and downs. With American roots in the mid 1800s, Timex was first known as Waterbury Clock Company where that company created clocks and was one of the few watchmaking companies in America. They made an impact in the industry, becoming one of the largest producers in the country.

Over time, the company diversified and created gyros and bomb fuses for the US military and became United States Time Corporation. Here is where the first iteration of the brand ‘Timex’ came about, where the ‘X’ suffix was to “convey U.S. Time’s technological expertise and innovation”

Here is where the first iteration of the brand ‘Timex’ came about, where the ‘X’ suffix was to “convey U.S. Time’s technological expertise and innovation”

The first innovation within Timex was the early ‘torture tests’ to show the durability and strength of Timex watches. This was a turning point for the company and the tests help solidify their mark in the watch market. It was being sold at department stores, drug stores, where the masses can pick up a solid timepiece for an affordable price.